July 01, 2013

1-21-2013: Hobby Lobby

PDF: Hobby Lobby: 40th Anniversary of Roe v. Wade brings Hobby Lobby’s Fight for Religious Liberty into Focus

Contact: Shea Heimbach, Faith Driven Consumer
Office: 919-645-0799
E-mail: sheah@faithdrivenconsumer.org

40th Anniversary of Roe v. Wade brings Hobby Lobby’s Fight for Religious Liberty into Focus
Faith Driven Consumers Question Conflicting Constitutional Rights

(Raleigh, NC – January 21, 2013) — With January 22nd marking the 40th anniversary of the U.S. 
Supreme Court’s landmark decisions on the right to abortion in Roe v. Wade, which all sides 
acknowledge is the law of the land, Americans remain highly divided on the issue. Currently, in 
the context of the Patient Protection and Affordable Care Act, also known as Obamacare, the 
court’s ruling that abortion is a fundamental unenumerated right under the U.S. Constitution has 
come into direct conflict with the enumerated First Amendment right to freedom of religious 

Nowhere is this conflict more clearly seen than in the lawsuit filed by Christian family-owned 
retail giant Hobby Lobby against the federal Health and Human Services Obamacare mandate 
requiring individuals who are employers to violate their deeply held religious convictions and pay 
for employee contraceptives and abortion-inducing drugs – or face a daily fine of $1.3 million. 
“As a national chain with 13,000 employees and 525 stores in 42 states – and $2.6 billion in 
gross sales – the owners of Hobby Lobby face a governmental assault on their right to religious 
expression as private individuals and business owners seeking to operate their company in 
alignment with their faith convictions,” said Chris Stone, founder of Faith Driven Consumer.
“The current administration is forcing taxpayers to pay for the unenumerated right to abortion –
without any demand for taxpayers to pay for their enumerated First Amendment rights to 
religious liberty, speech, assembly, press, petition, association and belief,” Stone added. 
The faith convictions of Hobby Lobby’s owners resonate deeply with the rapidly emerging and 
economically powerful group of 46 million Americans known as Faith Driven Consumers –
comprising fifteen percent of the U.S. population. This group, which makes its purchasing 
decisions based on the degree to which a brand’s values are compatible with a biblical 
worldview, has chosen to stand by Hobby Lobby in the conflict between the constitutional right 
to religious expression versus the right to abortion.

“The juxtaposition of the 40th anniversary of Roe v. Wade with Hobby Lobby’s lawsuit brings into clear focus the irreconcilable conflict in the constitutional rights arena forced upon us by Obamacare,” said Stone. “Faith Driven Consumers are questioning now more than ever if their right to religious expression will still exist at the conclusion of this national debate. ”In contrast to the First Amendment’s guarantee of religious liberty and freedom for all Americans, the Obama Administration argues that Americans lose their freedom to exercise their religion when they form a corporation and engage in commercial activity. And it asserts that persons can be forced to act against their religion so long as the coercion is under the authority of a law that is generally applicable and not designed to persecute one group over another.

“Faith Driven Consumers strongly disagree with this line of argumentation,” Stone said. He said 
that Faith Driven Consumers “integrate their deeply held, religious values and ethics into every 
area of their lives – including business and buying decisions.”

With a purchasing power of $1.75 trillion annually, the one-out-of-every-seven Americans who are Faith Driven Consumers stand with Hobby Lobby. And they are directing their collective buying power behind companies that welcome them as a group into the rainbow of diversity and acknowledge faith-friendly values. 

For comment or more information, please contact Faith Driven Consumer. Further information 
can be found online at http://www.faithdrivenconsumer.org.


About Faith Driven Consumer
Faith Driven Consumer is a movement connecting Christian consumers with companies that are 
compatible with a biblical worldview. By inspiring and engaging Christian consumers, Faith Driven 
Consumer provides an online community forum offering resources for making more faith-conscious 
decisions, encourages companies to meet the unique needs of Faith Driven Consumers, and offers a 
national voice for the rapidly emerging, under-represented, Christ-centered consumer market segment. Visit http://www.FaithDrivenConsumer.org for more information


Media Contact: Shea Heimbach
Faith Driven Consumer

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