We are Faith Driven Consumers (FDCs)—the economically powerful subset of the overall Christian market. FDCs proactively live out our faith in every area of our lives, including where we work and shop, what we buy and the entertainment choices we make. Our daily choices are a demonstration of stewardship. As Faith Driven Consumers we make decisions in the context of our biblical worldview—it defines who we are.
Faith Driven Consumer™ is the advocacy organization for FDCs. Every week we have one-on-one conversations with America’s corporate leaders asking them to treat Faith Driven Consumers equal to other groups in their rainbow of diversity. Largely they have done nothing to stop their discrimination—and they continue to exclude Faith Driven Consumers. Why? They tell us it’s because we aren’t putting as much pressure on them as other groups do.
Share our experience—watch GOD’S NOT DEAD 2. It’s an important and timely movie dramatizing real life. Join the movement today before your voice is silenced.
GOAL: 2,945 signatures
Dear Corporate Leader,
I am a Faith Driven Consumer—a member of a community of Faith Driven Consumers who spend $2 trillion every year in the marketplace. And since there are 41 million of us, we also come to work every day in your company—a company that claims to champion diversity and inclusion.
In reality, you don’t treat us as equally as other groups.
I watch Corporate America leading the charge for “tolerance” and “inclusivity” for a wide variety of ideas and viewpoints—all while taking steps that marginalize us. Equality means equality for all—including Faith Driven Consumers.
Just like everyone else, I want to be able to bring 100% of myself into the workplace and marketplace. And I want to feel welcomed, embraced and celebrated just like the other groups you and other brands prioritize.
Instead, I see headlines every day about brands embracing some groups over others—and creating second-class citizenship for Faith Driven Consumers like me. That’s unfair, but it’s also unwise—because ignoring us is bad for business.
By signing this petition, I am joining a national movement of Faith Driven Consumers pledging to support brands that score better than their competitors on the Faith Equality Index. Together, we ask your brand to publicly acknowledge Faith Driven Consumers and take specific, ongoing steps to welcome us into your rainbow of diversity and improve your company’s Faith Equality Index score—close the gaps.
While other indexes help consumers understand how brands welcome, embrace and celebrate the Hispanic, African-American, LGBT, disabled, and other communities, the Faith Equality Index is the benchmark resource focused on how you engage me—a member of the underserved Faith Driven Consumer market.
One of America’s greatest strengths is its diversity. Because Corporate America celebrates diversity and inclusion, I ask your brand to #AddUsIn—demonstrate your commitment to full application of equality.
Inclusiveness doesn’t mean welcoming some people, it means welcoming all.
A Faith Driven Consumer
GOAL: 20,435 signatures
2nd Update, May 16, 2014 – Following a swift and unified outcry by Faith Driven Consumers and fair-minded Americans across the nation, SunTrust today reversed its earlier decision to drop the Benham brothers – citing respect for the fundamental constitutional rights of all Americans. Faith Driven Consumer is grateful to all who collectively raised their voices against religious viewpoint discrimination in a united call for tolerance, fairness, and equality for all Americans. This also applies to those who hold to a biblical worldview, which includes respect for life and natural marriage.
UPDATED May 16, 2014 — Following HGTV’s decision last week to cancel the Benham brothers’ television show, SunTrust Banks has taken the highly unusual step of pulling all of its listed properties with the Benham Real Estate Group—and its franchises spread across four states—apparently based on the brothers’ biblical faith and worldview. By taking this discriminatory action, SunTrust has demonstrated its intolerance toward those who hold biblically based views and chosen to exclude Faith Driven Consumers from its rainbow of diversity.
Send a message to SunTrust and other companies that it’s NOT OK to discriminate based on religion and deeply held faith convictions by signing our petition at the bottom of the page and continuing to speak out. Together, we can send a powerful message to corporate America that Christians should be welcomed and respected equally alongside other groups in America.
Dear HGTV and Scripps Networks Interactive,
I am writing regarding your network's intolerant and discriminatory decision to cancel “Flip It Forward” from HGTV's fall 2014 lineup because of the pro-life and pro-natural marriage faith-driven beliefs of stars David and Jason Benham.
The views that the Benhams' have publicly expressed reflect a biblical view of life, sexuality, marriage, and family that have stood the test of time for thousands of years and continue to be held by the majority of Americans and your viewers – including those in HGTV’s home market of Knoxville, Tennessee.
HGTV’s decision to exclude those who hold to a faith-based viewpoint held by 46 million Faith Driven Consumers who spend $1.75 trillion annually has no place in America’s inclusive rainbow of diversity.
And this decision contradicts HGTV’s stated core values of integrity and diversity, which emphasize “having a strong moral compass which points to character, honesty, ethical practice and accountability” and hold that all are included in the “broad canvas of interests, backgrounds, lifestyles and ethnicities.”
While some members of the pro-choice and LGBT communities may not agree with the biblical view on these particular issues, the notion that free-thinking Americans should be discriminated against simply for expressing a perspective that is in conflict with another is patently un-American and flies in the face of true tolerance and inclusiveness.
As a Faith Driven Consumer, I ask that you reverse your decision and reinstate "Flip It Forward” immediately out of respect for the millions of Americans who share the faith-driven worldview of its hosts.
John Q. Public
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