We are Faith Driven Consumers (FDCs)—the economically powerful subset of the overall Christian market. FDCs proactively live out our faith in every area of our lives, including where we work and shop, what we buy and the entertainment choices we make. Our daily choices are a demonstration of stewardship. As Faith Driven Consumers we make decisions in the context of our biblical worldview—it defines who we are.
Faith Driven Consumer™ is the advocacy organization for FDCs. Every week we have one-on-one conversations with America’s corporate leaders asking them to treat Faith Driven Consumers equal to other groups in their rainbow of diversity. Largely they have done nothing to stop their discrimination—and they continue to exclude Faith Driven Consumers. Why? They tell us it’s because we aren’t putting as much pressure on them as other groups do.
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GOAL: 2,945 signatures
Dear Corporate Leader,
I am a Faith Driven Consumer—a member of a community of Faith Driven Consumers who spend $2 trillion every year in the marketplace. And since there are 41 million of us, we also come to work every day in your company—a company that claims to champion diversity and inclusion.
In reality, you don’t treat us as equally as other groups.
I watch Corporate America leading the charge for “tolerance” and “inclusivity” for a wide variety of ideas and viewpoints—all while taking steps that marginalize us. Equality means equality for all—including Faith Driven Consumers.
Just like everyone else, I want to be able to bring 100% of myself into the workplace and marketplace. And I want to feel welcomed, embraced and celebrated just like the other groups you and other brands prioritize.
Instead, I see headlines every day about brands embracing some groups over others—and creating second-class citizenship for Faith Driven Consumers like me. That’s unfair, but it’s also unwise—because ignoring us is bad for business.
By signing this petition, I am joining a national movement of Faith Driven Consumers pledging to support brands that score better than their competitors on the Faith Equality Index. Together, we ask your brand to publicly acknowledge Faith Driven Consumers and take specific, ongoing steps to welcome us into your rainbow of diversity and improve your company’s Faith Equality Index score—close the gaps.
While other indexes help consumers understand how brands welcome, embrace and celebrate the Hispanic, African-American, LGBT, disabled, and other communities, the Faith Equality Index is the benchmark resource focused on how you engage me—a member of the underserved Faith Driven Consumer market.
One of America’s greatest strengths is its diversity. Because Corporate America celebrates diversity and inclusion, I ask your brand to #AddUsIn—demonstrate your commitment to full application of equality.
Inclusiveness doesn’t mean welcoming some people, it means welcoming all.
A Faith Driven Consumer
Sandra Eaton endorsed 2015-04-02 14:05:59 -0400
We are disappointed by the misleading and inflammatory nature of many people’s comments in reaction to recent events surrounding Indiana’s religious freedom law. Such language presents an obstacle to the important issue of achieving equality in our culture and in the marketplace. Our multicultural and pluralistic society highly values diversity, and extols respect and tolerance, even for those who hold differing viewpoints. As a nation, we must progress toward a solution that works for everyone.
As Christians, Faith Driven Consumers and faith-friendly business owners, God calls us to love everyone. We are not called to embrace all beliefs or actions, especially those in conflict with our values and convictions. We love our fellow citizens without reservation, even when, as Christian business owners, we decline to participate in the celebration of activities that violate our deeply held religious beliefs and conscience. And, we should have the freedom to do so without fear of prosecution and persecution—just like those who currently enjoy such protections are able to opt out of Christian activities.
Our goal is not exclusion, but rather inclusion. We seek to build a culture where everyone is afforded a safe place in the marketplace. Corporate America has led the charge demanding equality for our LGBT citizens—expanding the definition of diversity to many groups in recent years. We now call upon them, alongside our elected leaders, to seize this incredible opportunity to advocate for a new paradigm of equality. By pursuing equal protections for everyone—respecting that those with differing viewpoints can coexist while retaining the right to exercise and express their convictions—we can create an environment where the needs of all consumers are met. Everyone deserves to be treated with fairness and dignity, including people of faith.
And as Christians, Faith Driven Consumers and faith-friendly business owners, we object to the intolerance directed toward us by politicians, celebrities, and companies such as Apple's Tim Cook, Angie's List's Bill Oesterie, Seattle Mayor Ed Murray, and others. Our religious freedom shouldn't stop the moment we become business owners. For these reasons, we stand with states that protect our religious freedoms, and ask that consumers and owners alike acknowledge that now is the time for Faith Driven Consumers to be fairly added to the marketplace's rich rainbow of diversity.
Faith Friendly Business Owners
PS: In addition to our signatures, we plan on placing our Faith Driven Consumer Plus Sign #AddUsIn stickers on our cars and businesses as a way of identifying ourselves as faith-friendly business owners and welcoming Faith Driven Consumers.
By signing below, you will receive a free Faith Driven Consumer sticker. Place it on your car or business and let the public know that you welcome the 41 million Christian consumers who spend $2 trillion annually in the marketplace. Don't forget to take a photo of your sticker placement and share it on Twitter: #AddUsIn and @FaithConsumer.Endorse
GOAL: 10,575 signatures
The First Amendment protects freedom of speech and religion for all Americans, regardless of belief, and you have publicly advocated for making Atlanta “a more welcoming city for all of her citizens, regardless of their sexual orientation, gender, race, and religious beliefs.” In light of this, your decision to terminate Atlanta's distinguished Fire Chief, Kelvin Cochran — a public servant with more than three decades of experience who has served President Obama as U.S. Fire Administrator and was unanimously confirmed as Atlanta’s fire chief —constitutes the absolute height of hypocrisy.
Chief Cochran, exercising his legally protected rights, expressed his religious convictions in his recent book. He even cleared its contents with your own Ethics Office Director. Despite this, you chose to fire him simply because you disagree with his religious beliefs. This action is not only un-American, it constitutes intolerance, bigotry, and discrimination.
We live in a rich, diverse society. A society with differing viewpoints and beliefs, a society of open discourse in which tolerance and inclusion makes it possible for us to disagree with respect. We also live in a society that values equality, including the notion that everyone has the right to publicly express deeply held beliefs without fear of persecution or reprisal. People of faith – who are a significant part of America’s rich rainbow of diversity – share the same fundamental rights as all other groups.
Chief Cochran and the citizens of Atlanta should all have the right to equal application of equal protections under the law. If one group is protected for its beliefs, all groups must be protected.
By signing this petition, I join my fellow citizens in a united call for tolerance, fairness, and equality for all.
I am asking you to:
- Immediately reinstate Chief Cochran.
- Apologize for your unjust actions against Chief Cochran.
- Ensure that no person of faith in Atlanta will be singled out by your administration simply due to the expression of their religious convictions.
As we prepare to celebrate Martin Luther King Day, a holiday honoring an Atlanta native who bravely stood for equality and civil rights, I call on you to respect and honor his legacy. As Dr. King famously said, “Injustice anywhere is a threat to justice everywhere.”
Sandra Eaton answered 2014-11-03 18:46:16 -0500Q: Do you believe “barbaric” and “likely schizophrenic” are fair characterizations of Moses, or not?