Michael Joyce

  • #AddUsIn Petition to Corporate America

    GOAL: 2,906 signatures

    Dear Corporate Leader,

    One of America’s greatest strengths is its diversity.  And in an American marketplace that celebrates diversity and inclusion, Faith Driven Consumer’s ground-breaking new Faith Equality Index™ offers your brand the unprecedented opportunity to add Faith Driven Consumers as the next color in your rainbow.  Faith Driven Consumers are a two trillion dollar market segment comprised of 41 million Americans—17% of the U.S. adult population.   

    At this point we know that your brand has not specifically prioritized a relationship with Faith Driven Consumers as most companies have done with other specified communities.  As a Faith Driven Consumer, I am asking your brand to #AddUsIn—demonstrate your commitment to full application of equality and inclusion by welcoming and celebrating me and my community on equal footing with the other groups you acknowledge and embrace.

    By signing this petition, I am joining a national movement of Faith Driven Consumers who have pledged to support brands that score better than their competitors on the Faith Equality Index. Together, we are asking your brand to take specific, public, ongoing steps to welcome Faith Driven Consumers into your rainbow of diversity and improve your company’s Faith Equality Index score.  

    While other indexes help consumers understand how brands rate with the Hispanic, African-American, LGBT, disabled, and other communities, the Faith Equality Index is the first resource focused on representing my values—those of the underserved Faith Driven Consumer market. 

    I ask that your brand publicly acknowledge Faith Driven Consumers—state that we are welcome and take public steps to engage our community on par with your other valued and respected communities.  I look forward to the day when your brand is recognized as one of the “Best Places to Shop and Work for Faith Equality and Inclusion.” And I pledge to demonstrate my appreciation by supporting brands that achieve this distinction.

    Sincerely,

    A Faith Driven Consumer 

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  • PETITION TO THE A&E NETWORK DEMANDING THE IMMEDIATE REINSTATEMENT OF DUCK DYNASTY’S PHIL ROBERTSON — #ISTANDWITHPHIL

    GOAL: 265,763 signatures

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    Dear A&E Network,

    I am writing to you regarding your network's intolerant, discriminatory, and punitive treatment of Mr. Phil Robertson, star of A&E's #1 hit show, Duck Dynasty.

    Mr. Robertson’s comments in GQ Magazine are simply reflective of a Biblical view of sexuality, marriage, and family – a view that has stood the test of time for thousands of years and continues to be held by the majority of Americans and today’s world as a whole.

    Many members of the LGBT community may not agree with this view, but the notion that a free-thinking American should be discriminated against simply for expressing a perspective that is in conflict with another is patently un-American and flies in the face of true tolerance and civility. A&E's position, which in your own words is “championing” the gay and lesbian community — which I believe you have the freedom to do — excludes the views of Faith Driven Consumers and effectively censors a legitimate viewpoint held by the majority of Americans.

    As a Faith Driven Consumer, I am signing this petition to demand that my views be treated with equality and respect in America’s rich rainbow of diversity.

    I am asking your network to immediately reinstate Mr. Robertson to Duck Dynasty, and to formally apologize to him, his family, and the millions of viewers who tune in every week, stand by him, and share his worldview. While the LGBT community may be offended by his opposing viewpoint, your rash, discriminatory, and unfair treatment toward Mr. Robertson — a recognized symbol of the faith community — is a slap in the face to Faith Driven Consumers and everyday Americans alike.

    There are 46 million Faith Driven Consumers in America today who spend 1.75 trillion dollars annually. Should you refuse to equally respect and welcome our legitimately held views, we will gladly stop watching this and all other A&E programming and turn to any reformulation of Duck Dynasty on another network – while simultaneously supporting brands that stand with the show and the Robertson family.

    Signed,

    John Q. Public

    #IStandwithPhil

     

    PS: If you submit your signature and it doesn't go through, refresh the page and try again, or text ISTANDWITHPHIL to 1-919-800-0751.

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  • Q: As a Faith Driven Consumer, are you satisfied with a Biblically themed movie – designed to appeal to you – which replaces the Bible’s core message with one created by Hollywood?
    A: no

    SURVEY: Noah Movie Controversy?

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    Have you heard about the controversy swirling around the upcoming blockbuster movieNoah, soon to be released in theaters on March 28?  The $125 million Noah epic starring Russell Crowe and Anthony Hopkins has hit rough seas with many key faith-based test audiences.

    By answering one simple question here, you can let Hollywood know what’s important to you!

    Hollywood execs increasingly understand the economic importance of the $1.75 trillion Faith Driven Consumer market, and are actively producing movies based on biblical themes.

    Yet word out this week confirms previous reports that have many Faith Driven Consumers concerned.  According to The Hollywood Reporter, Noah has been criticized for depicting Noah as a “crazy, irrational, religious nut…fixated on modern-day problems like overpopulation and environmental degradation.”

    Importantly, the movie’s director appears to have replaced the Bible’s central point of God’s judgment on man’s inherent sin with a story focused on a contemporary environmental theme.

    In an effort to appeal to Faith Driven Consumers, the studio tested several versions of the movie.  This seemingly upset the director as an effort to “appease a small but vocal segment…Those people can be noisy.”

    Given this, we’re asking you – as a Faith Driven Consumer – to settle their debate. 

    Speak up and be heard—tell Hollywood’s executives what you think about this movie.  Tell them what entertainment options you would like them to produce for you.   

    We will share your input, and engage Hollywood executives in a conversation about the type of entertainment content that best resonates with Faith Driven Consumers like you and me.

    Thank you for telling us what you think. We look forward to your input!

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  • #ExtinguishIntolerance

    GOAL: 10,575 signatures

    Mayor Reed,

    The First Amendment protects freedom of speech and religion for all Americans, regardless of belief, and you have publicly advocated for making Atlanta “a more welcoming city for all of her citizens, regardless of their sexual orientation, gender, race, and religious beliefs.” In light of this, your decision to terminate Atlanta's distinguished Fire Chief, Kelvin Cochran — a public servant with more than three decades of experience who has served President Obama as U.S. Fire Administrator and was unanimously confirmed as Atlanta’s fire chief —constitutes the absolute height of hypocrisy. 

    Chief Cochran, exercising his legally protected rights, expressed his religious convictions in his recent book. He even cleared its contents with your own Ethics Office Director. Despite this, you chose to fire him simply because you disagree with his religious beliefs. This action is not only un-American, it constitutes intolerance, bigotry, and discrimination.

    We live in a rich, diverse society. A society with differing viewpoints and beliefs, a society of open discourse in which tolerance and inclusion makes it possible for us to disagree with respect. We also live in a society that values equality, including the notion that everyone has the right to publicly express deeply held beliefs without fear of persecution or reprisal. People of faith – who are a significant part of America’s rich rainbow of diversity – share the same fundamental rights as all other groups.

    Chief Cochran and the citizens of Atlanta should all have the right to equal application of equal protections under the law. If one group is protected for its beliefs, all groups must be protected.

    By signing this petition, I join my fellow citizens in a united call for tolerance, fairness, and equality for all.

    I am asking you to: 

    1. Immediately reinstate Chief Cochran.
    2. Apologize for your unjust actions against Chief Cochran.  
    3. Ensure that no person of faith in Atlanta will be singled out by your administration simply due to the expression of their religious convictions.

     

    As we prepare to celebrate Martin Luther King Day, a holiday honoring an Atlanta native who bravely stood for equality and civil rights, I call on you to respect and honor his legacy. As Dr. King famously said, “Injustice anywhere is a threat to justice everywhere.” 

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