We are Faith Driven Consumers (FDCs)—the economically powerful subset of the overall Christian market. FDCs proactively live out our faith in every area of our lives, including where we work and shop, what we buy and the entertainment choices we make. Our daily choices are a demonstration of stewardship. As Faith Driven Consumers we make decisions in the context of our biblical worldview—it defines who we are.
Faith Driven Consumer™ is the advocacy organization for FDCs. Every week we have one-on-one conversations with America’s corporate leaders asking them to treat Faith Driven Consumers equal to other groups in their rainbow of diversity. Largely they have done nothing to stop their discrimination—and they continue to exclude Faith Driven Consumers. Why? They tell us it’s because we aren’t putting as much pressure on them as other groups do.
Share our experience—watch GOD’S NOT DEAD 2. It’s an important and timely movie dramatizing real life. Join the movement today before your voice is silenced.
GOAL: 2,945 signatures
Dear Corporate Leader,
I am a Faith Driven Consumer—a member of a community of Faith Driven Consumers who spend $2 trillion every year in the marketplace. And since there are 41 million of us, we also come to work every day in your company—a company that claims to champion diversity and inclusion.
In reality, you don’t treat us as equally as other groups.
I watch Corporate America leading the charge for “tolerance” and “inclusivity” for a wide variety of ideas and viewpoints—all while taking steps that marginalize us. Equality means equality for all—including Faith Driven Consumers.
Just like everyone else, I want to be able to bring 100% of myself into the workplace and marketplace. And I want to feel welcomed, embraced and celebrated just like the other groups you and other brands prioritize.
Instead, I see headlines every day about brands embracing some groups over others—and creating second-class citizenship for Faith Driven Consumers like me. That’s unfair, but it’s also unwise—because ignoring us is bad for business.
By signing this petition, I am joining a national movement of Faith Driven Consumers pledging to support brands that score better than their competitors on the Faith Equality Index. Together, we ask your brand to publicly acknowledge Faith Driven Consumers and take specific, ongoing steps to welcome us into your rainbow of diversity and improve your company’s Faith Equality Index score—close the gaps.
While other indexes help consumers understand how brands welcome, embrace and celebrate the Hispanic, African-American, LGBT, disabled, and other communities, the Faith Equality Index is the benchmark resource focused on how you engage me—a member of the underserved Faith Driven Consumer market.
One of America’s greatest strengths is its diversity. Because Corporate America celebrates diversity and inclusion, I ask your brand to #AddUsIn—demonstrate your commitment to full application of equality.
Inclusiveness doesn’t mean welcoming some people, it means welcoming all.
A Faith Driven Consumer
PETITION TO THE A&E NETWORK DEMANDING THE IMMEDIATE REINSTATEMENT OF DUCK DYNASTY’S PHIL ROBERTSON — #ISTANDWITHPHILGOAL: 265,763 signatures
Dear A&E Network,
I am writing to you regarding your network's intolerant, discriminatory, and punitive treatment of Mr. Phil Robertson, star of A&E's #1 hit show, Duck Dynasty.
Mr. Robertson’s comments in GQ Magazine are simply reflective of a Biblical view of sexuality, marriage, and family – a view that has stood the test of time for thousands of years and continues to be held by the majority of Americans and today’s world as a whole.
Many members of the LGBT community may not agree with this view, but the notion that a free-thinking American should be discriminated against simply for expressing a perspective that is in conflict with another is patently un-American and flies in the face of true tolerance and civility. A&E's position, which in your own words is “championing” the gay and lesbian community — which I believe you have the freedom to do — excludes the views of Faith Driven Consumers and effectively censors a legitimate viewpoint held by the majority of Americans.
As a Faith Driven Consumer, I am signing this petition to demand that my views be treated with equality and respect in America’s rich rainbow of diversity.
I am asking your network to immediately reinstate Mr. Robertson to Duck Dynasty, and to formally apologize to him, his family, and the millions of viewers who tune in every week, stand by him, and share his worldview. While the LGBT community may be offended by his opposing viewpoint, your rash, discriminatory, and unfair treatment toward Mr. Robertson — a recognized symbol of the faith community — is a slap in the face to Faith Driven Consumers and everyday Americans alike.
There are 46 million Faith Driven Consumers in America today who spend 1.75 trillion dollars annually. Should you refuse to equally respect and welcome our legitimately held views, we will gladly stop watching this and all other A&E programming and turn to any reformulation of Duck Dynasty on another network – while simultaneously supporting brands that stand with the show and the Robertson family.
John Q. Public
PS: If you submit your signature and it doesn't go through, refresh the page and try again, or text ISTANDWITHPHIL to 1-919-800-0751.