7-24-2013: Thousands Proclaim “Faith Comes First” in Daily Buying Decisions
Thousands Proclaim “Faith Comes First” in Daily Buying Decisions
New Faith Driven Consumer campaign enables Christians to connect, engage and take action
(Raleigh, NC – July 24, 2013) — Thousands of Christians are saying that “faith comes first in my day-to-day purchasing decisions” by signing up to join an exciting new digital community by Faith Driven Consumer, the nation’s premier organization empowering Christians to connect their biblical worldview to their wallets through engagement with faith-compatible companies. In the week since the Faith Comes First campaign launched on July 16, the FaithDrivenConsumer.com digital community has seen 500 percent growth in participation by people across the nation.
“FaithDrivenConsumer.com is a cutting-edge and powerful platform that people can call home – where they can get equipped and equip each other to make ‘Faith Comes First’ a reality in everyday life,” said Chris Stone, founder of Faith Driven Consumer. “As a rapidly growing movement, Faith Driven Consumers have gone from discussing to doing. And brands and retailers are discovering that Faith Driven Consumers are a large and economically powerful segment that is ready, willing and able to take action within their spheres of influence to positively impact the marketplace.”
With the launch of www.FaithDrivenConsumer.com, the organization has moved from being an information provider to being a community creator – allowing Faith Driven Consumers to come together and make their voices heard in the marketplace of goods, services and ideas.
Preliminary results show that the size of this online, faith-driven consumer movement has exploded 500 percent -- with corresponding exponential growth in website participation and engagement in social media such as Facebook and Twitter. Significantly, 77 percent of new community members were first-time visitors to the platform, and nearly two-thirds came from the referral of family and friends. Here, social media accounted for 12.4 percent of these referrals.
FaithDrivenConsumer.com is an organic, community-driven portal that integrates each member’s social media accounts to provide a holistic hub of activity where they can take action on issues that matter to them in the marketplace. Platform tools include company reviews and blog posts and capabilities to organize events, share comments, opinions and resources and contact companies about their actions in the corporate arena.
Research conducted by The Stone Agency indicates that 46 million Americans can be classified as Faith Driven Consumers. As a distinct and highly differentiated subset of the broader Christian market, they make up one out of every seven consumers – 15 percent of the US population – and spend $1.75 trillion annually.
To learn more, go to www.faithdrivenconsumer.com.
About Faith Driven Consumer
Faith Driven Consumer is a movement connecting Christian consumers with companies that are compatible with a biblical worldview. By connecting and engaging Christian consumers in an organic and action-driven community, Faith Driven Consumer provides an online hub offering resources for making more faith-conscious decisions, encourages companies to meet the unique needs of Faith Driven Consumers, and offers a national voice for this rapidly emerging and under-represented market segment. Visit www.faithdrivenconsumer.com for more information.