#FlipThisDecision – SunTrust Banks Reverses Course on Benham Brothers

#FlipThisDecision – SunTrust Banks Reverses Course on Benham Brothers

As Faith Driven Consumers make their voices heard, SunTrust Banks retracts earlier decision to drop Benham brothers citing respect for the fundamental constitutional rights of all Americans

(Raleigh, NC – May 16, 2014) — Faith Driven Consumer™ — the group behind the IStandWithPhil.com movement which played a leading role in Phil Robertson’s return to Duck Dynasty, the #OpenZilla campaign for workplace tolerance at Mozilla, the ongoing Year of The Bible Movie initiative tracking the commercial viability of major Hollywood films courting faith audiences, and the 18,000 strong and growing FlipThisDecision.com campaign supporting the Benham Twins — continues to advocate for 46 million Faith Driven Consumers who spend $1.75 trillion annually.

Earlier today, The Daily Caller reported that the Atlanta, GA-based SunTrust Banks, Inc. had severed ties with Benham Real Estate Group, owned by David and Jason Benham. Following a firestorm of public outcry spearheaded by Faith Driven Consumer against this discriminatory action, SunTrust Banks abruptly reversed course, issuing a statement to The Daily Caller in which they agreed to reinstate their relationship with Benham Real Estate Group. 

Chris Stone, founder of Faith Driven Consumer and a Certified Brand Strategist, has issued the following statement:

“SunTrust Banks’ reversal of this morning’s decision to cut ties with the Benham brothers is a testament to the power of Faith Driven Consumers and all fair-minded Americans who took a swift stand against discrimination and intolerance in any form. We applaud SunTrust for recognizing our concerns and responding quickly to address them.

“We are grateful to those many thousands who came together and collectively raised their voices in a united call for tolerance, fairness, and equality for all Americans. This also applies to those who hold to a biblical worldview, which includes respect for life and natural marriage.”

Faith Driven Consumer's FlipThisDecision.com campaign in support of the Benham brothers can be found at: http://flipthisdecision.com 

About Faith Driven Consumer

Faith Driven Consumer is a movement representing 46 million consumers — 15% of the U.S. population — who spend $1.75 trillion annually. By connecting these consumers with companies that are relatively more compatible with a biblical worldview, Faith Driven Consumer provides a community forum offering resources for making more faith-conscious decisions, encourages companies to meet the unique needs of Faith Driven Consumers, and offers a national voice for this rapidly emerging, economically powerful and Christ-centered consumer market segment. Visit http://www.faithdrivenconsumer.com for more information. 


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