We are disappointed by the misleading and inflammatory nature of many people’s comments in reaction to recent events surrounding Indiana’s religious freedom law. Such language presents an obstacle to the important issue of achieving equality in our culture and in the marketplace. Our multicultural and pluralistic society highly values diversity, and extols respect and tolerance, even for those who hold differing viewpoints. As a nation, we must progress toward a solution that works for everyone.
As Christians, Faith Driven Consumers and faith-friendly business owners, God calls us to love everyone. We are not called to embrace all beliefs or actions, especially those in conflict with our values and convictions. We love our fellow citizens without reservation, even when, as Christian business owners, we decline to participate in the celebration of activities that violate our deeply held religious beliefs and conscience. And, we should have the freedom to do so without fear of prosecution and persecution—just like those who currently enjoy such protections are able to opt out of Christian activities.
Our goal is not exclusion, but rather inclusion. We seek to build a culture where everyone is afforded a safe place in the marketplace. Corporate America has led the charge demanding equality for our LGBT citizens—expanding the definition of diversity to many groups in recent years. We now call upon them, alongside our elected leaders, to seize this incredible opportunity to advocate for a new paradigm of equality. By pursuing equal protections for everyone—respecting that those with differing viewpoints can coexist while retaining the right to exercise and express their convictions—we can create an environment where the needs of all consumers are met. Everyone deserves to be treated with fairness and dignity, including people of faith.
And as Christians, Faith Driven Consumers and faith-friendly business owners, we object to the intolerance directed toward us by politicians, celebrities, and companies such as Apple's Tim Cook, Angie's List's Bill Oesterie, Seattle Mayor Ed Murray, and others. Our religious freedom shouldn't stop the moment we become business owners. For these reasons, we stand with states that protect our religious freedoms, and ask that consumers and owners alike acknowledge that now is the time for Faith Driven Consumers to be fairly added to the marketplace's rich rainbow of diversity.
Faith Friendly Business Owners
PS: In addition to our signatures, we plan on placing our Faith Driven Consumer Plus Sign #AddUsIn stickers on our cars and businesses as a way of identifying ourselves as faith-friendly business owners and welcoming Faith Driven Consumers.
By signing below, you will receive a free Faith Driven Consumer sticker. Place it on your car or business and let the public know that you welcome the 41 million Christian consumers who spend $2 trillion annually in the marketplace. Don't forget to take a photo of your sticker placement and share it on Twitter: #AddUsIn and @FaithConsumer.