Oct 06, 2014 5:53 PM
2014’s “Year of the Bible Movie” is approaching its final phase with the upcoming December 12th release of Ridley Scott’s highly anticipated film Exodus: Gods and Kings. So what does this big blockbuster of a movie need to do to convince you to buy a ticket?
In conjunction with our partner research firm American Insights, we just released the first wave of results from an extensive new national survey on Faith Driven Consumers and what they want in entertainment which reveals the answer.
Simply put: Faith Driven Consumers, Christians and more than three quarters of the nation at large want to see the actual Bible story on the screen. Think THE PASSION OF THE CHRIST or SON OF GOD—more re or less biblically accurate—and then think of NOAH, not so accurate. 77% of the U.S. adult population identifies as Christian and more than 41 million Americans—or one out of every six American adults—are Faith Driven Consumers. So if EXODUS is going to succeed, this is the big audience Hollywood should pay attention to.
The survey finds that a stunning 80% of Christians would be likely to see EXODUS if it accurately portrays the biblical account. However, if the film does not accurately portray the biblical account, a whopping 69% of Christians would be unlikely to see the film. Faith Driven Consumers reinforced the importance of biblical accuracy on EXODUS’ success when they ranked it as the #1 factor when considering a religious film. They also rated compatibility with Christian values, appropriateness of the film for children and entertainment value as significant factors.
There’s tons of amazing info in this survey. Take a look here and find out what your fellow Faith Driven Consumers want to see in a Biblical movie!
Stay tuned for more revealing insights on the impact of Faith Driven Consumers in the marketplace as additional survey results from American Insights are released in coming weeks.