As Christians Face Increasing Levels of Hostility in America, Faith Driven Consumer Awards 4.5-Star Rating to I’M NOT ASHAMED—The Story of Columbine Massacre Victim Rachel Joy Scott


(Raleigh, NC, October 21, 2016)—Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition both for its corporate rating system, and also for its Faith-Friendly Film Review entertainment rating system. FDC serves as a key resource for audiences and entertainment industry leaders alike, measuring the faith-compatibility of entertainment offerings and predicting how they will resonate.

Coming to theaters nationwide Friday, October 21st, I’M NOT ASHAMED has been awarded a 4.5-star rating, meaning the film is highly likely to resonate with Faith Driven Consumers. Based on the journal entries of Rachel Joy Scott—the first victim of the 1999 Columbine massacre—I’M NOT ASHAMED is a powerful and inspiring film that challenges viewers to seriously consider if they are willing to put it all on the line for their faith.

Chris Stone, Founder of Faith Driven Consumer and Certified Brand Strategist, has issued the following statement:

“There is much to commend in Pure Flix Entertainment’s release of I’M NOT ASHAMED. Given the increasing level of hostility toward Christians in America today, this film creates a natural and not forced point of convergence in which viewers must ask themselves if their faith is worth dying for. To its credit, I’M NOT ASHAMED handles a wide variety of potentially challenging situations in a faith-compatible, realistic and respectful way—depicting the often-messy realities of life in a broken world, but without being gratuitous. Bottom line is that Rachel Scott lived the normal life of a teenager—with all its trials and temptations—and yet chose to follow Jesus, even to the point of martyrdom. Seventeen years after Columbine—as more Christians around the world are dying for their faith than ever before—I’M NOT ASHAMED raises a very relevant question:  Like Rachel, will more and more Christians also be forced to pay the ultimate price for their faith—even in America?”

Faith Driven Consumer's Faith-Friendly Film Reviews are based on five core criteria: Overall Faith and/or Biblical Relevance; Faith-compatible Depiction of Characters and Character Relationships; Faith-compatible Depiction of Situations, Family Viewing Suitability; and Entertainment Value.

Read the entire review of I’M NOT ASHAMED here.


About Faith Driven Consumer

Faith Driven Consumer (FDC) is working to achieve marketplace and workplace equality for 41 million consumers who spend two trillion dollars annually. FDC envisions a world where inclusion is extended with parity to Faith Driven Consumers, who have the right to be celebrated as an essential color in the American rainbow of diversity.

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