We are Faith Driven Consumers (FDCs)—the economically powerful subset of the overall Christian market. FDCs proactively live out our faith in every area of our lives, including where we work and shop, what we buy and the entertainment choices we make. Our daily choices are a demonstration of stewardship. As Faith Driven Consumers we make decisions in the context of our biblical worldview—it defines who we are.
Faith Driven Consumer™ is the advocacy organization for FDCs. Every week we have one-on-one conversations with America’s corporate leaders asking them to treat Faith Driven Consumers equal to other groups in their rainbow of diversity. Largely they have done nothing to stop their discrimination—and they continue to exclude Faith Driven Consumers. Why? They tell us it’s because we aren’t putting as much pressure on them as other groups do.
Share our experience—watch GOD’S NOT DEAD 2. It’s an important and timely movie dramatizing real life. Join the movement today before your voice is silenced.
GOAL: 2,945 signatures
Dear Corporate Leader,
I am a Faith Driven Consumer—a member of a community of Faith Driven Consumers who spend $2 trillion every year in the marketplace. And since there are 41 million of us, we also come to work every day in your company—a company that claims to champion diversity and inclusion.
In reality, you don’t treat us as equally as other groups.
I watch Corporate America leading the charge for “tolerance” and “inclusivity” for a wide variety of ideas and viewpoints—all while taking steps that marginalize us. Equality means equality for all—including Faith Driven Consumers.
Just like everyone else, I want to be able to bring 100% of myself into the workplace and marketplace. And I want to feel welcomed, embraced and celebrated just like the other groups you and other brands prioritize.
Instead, I see headlines every day about brands embracing some groups over others—and creating second-class citizenship for Faith Driven Consumers like me. That’s unfair, but it’s also unwise—because ignoring us is bad for business.
By signing this petition, I am joining a national movement of Faith Driven Consumers pledging to support brands that score better than their competitors on the Faith Equality Index. Together, we ask your brand to publicly acknowledge Faith Driven Consumers and take specific, ongoing steps to welcome us into your rainbow of diversity and improve your company’s Faith Equality Index score—close the gaps.
While other indexes help consumers understand how brands welcome, embrace and celebrate the Hispanic, African-American, LGBT, disabled, and other communities, the Faith Equality Index is the benchmark resource focused on how you engage me—a member of the underserved Faith Driven Consumer market.
One of America’s greatest strengths is its diversity. Because Corporate America celebrates diversity and inclusion, I ask your brand to #AddUsIn—demonstrate your commitment to full application of equality.
Inclusiveness doesn’t mean welcoming some people, it means welcoming all.
A Faith Driven Consumer
Allen Copelamd posted about #AddUsIn Petition to Corporate America on Facebook 2015-11-09 14:53:14 -0500GOAL: 2,906 signatures
Dear Corporate Leader,
One of America’s greatest strengths is its diversity. And in an American marketplace that celebrates diversity and inclusion, Faith Driven Consumer’s ground-breaking new Faith Equality Index™ offers your brand the unprecedented opportunity to add Faith Driven Consumers as the next color in your rainbow. Faith Driven Consumers are a two trillion dollar market segment comprised of 41 million Americans—17% of the U.S. adult population.
At this point we know that your brand has not specifically prioritized a relationship with Faith Driven Consumers as most companies have done with other specified communities. As a Faith Driven Consumer, I am asking your brand to #AddUsIn—demonstrate your commitment to full application of equality and inclusion by welcoming and celebrating me and my community on equal footing with the other groups you acknowledge and embrace.
By signing this petition, I am joining a national movement of Faith Driven Consumers who have pledged to support brands that score better than their competitors on the Faith Equality Index. Together, we are asking your brand to take specific, public, ongoing steps to welcome Faith Driven Consumers into your rainbow of diversity and improve your company’s Faith Equality Index score.
While other indexes help consumers understand how brands rate with the Hispanic, African-American, LGBT, disabled, and other communities, the Faith Equality Index is the first resource focused on representing my values—those of the underserved Faith Driven Consumer market.
I ask that your brand publicly acknowledge Faith Driven Consumers—state that we are welcome and take public steps to engage our community on par with your other valued and respected communities. I look forward to the day when your brand is recognized as one of the “Best Places to Shop and Work for Faith Equality and Inclusion.” And I pledge to demonstrate my appreciation by supporting brands that achieve this distinction.
A Faith Driven Consumer
This will continue to happen until Jesus return but we still must always speak the truth our reward is not on earth but in heaven.GOAL: 10,575 signatures
The First Amendment protects freedom of speech and religion for all Americans, regardless of belief, and you have publicly advocated for making Atlanta “a more welcoming city for all of her citizens, regardless of their sexual orientation, gender, race, and religious beliefs.” In light of this, your decision to terminate Atlanta's distinguished Fire Chief, Kelvin Cochran — a public servant with more than three decades of experience who has served President Obama as U.S. Fire Administrator and was unanimously confirmed as Atlanta’s fire chief —constitutes the absolute height of hypocrisy.
Chief Cochran, exercising his legally protected rights, expressed his religious convictions in his recent book. He even cleared its contents with your own Ethics Office Director. Despite this, you chose to fire him simply because you disagree with his religious beliefs. This action is not only un-American, it constitutes intolerance, bigotry, and discrimination.
We live in a rich, diverse society. A society with differing viewpoints and beliefs, a society of open discourse in which tolerance and inclusion makes it possible for us to disagree with respect. We also live in a society that values equality, including the notion that everyone has the right to publicly express deeply held beliefs without fear of persecution or reprisal. People of faith – who are a significant part of America’s rich rainbow of diversity – share the same fundamental rights as all other groups.
Chief Cochran and the citizens of Atlanta should all have the right to equal application of equal protections under the law. If one group is protected for its beliefs, all groups must be protected.
By signing this petition, I join my fellow citizens in a united call for tolerance, fairness, and equality for all.
I am asking you to:
- Immediately reinstate Chief Cochran.
- Apologize for your unjust actions against Chief Cochran.
- Ensure that no person of faith in Atlanta will be singled out by your administration simply due to the expression of their religious convictions.
As we prepare to celebrate Martin Luther King Day, a holiday honoring an Atlanta native who bravely stood for equality and civil rights, I call on you to respect and honor his legacy. As Dr. King famously said, “Injustice anywhere is a threat to justice everywhere.”
Dear City of Houston,
Pastors have been at the very center of American society since even before our founding as a nation, and they remain an integral part of the lives of untold of millions of Americans today. They cheer us on when we succeed, lift us up when we fall, and pray with us in our darkest times of need. Pastors were leaders in the fight for American independence, pastors made the moral case to abolish slavery, pastors argued for women’s suffrage, pastors advocated for much needed child labor laws, and pastors – including one from Georgia whose life is celebrated by a new monument in Washington, DC – championed the cause of civil rights. During every national moment of crisis, we turn to our pastors for guidance, strength, and wisdom.
Our First Amendment protects freedom of speech and religion, which has made these significant accomplishments possible. If pastors had been silenced, if they had not been free to speak out on issues in our society, America would not be what it is today. In fact, America would not be.
We live in a rich, diverse society today. A society with differing viewpoints and beliefs, a society of open discourse in which tolerance makes it possible for us to disagree with respect. We also live in a society that values equality, including the notion that everyone has the right to publicly express deeply held beliefs without fear of persecution or reprisal. People of faith – who are a significant part of America’s rich rainbow of diversity – share the same fundamental rights as other groups.
Your legal actions against a group of respected clergy members in the city of Houston constitute aggressive bullying, the very offense from which you seek to protect another community in the city. This is unconstitutional, un-American, and the very height of hypocrisy.
By signing this petition, I stand with these valued faith leaders and demand that you cease and desist all bullying and other offensive actions against them. I also call on the City of Houston, in their quest to provide protection for LGBT citizens, to equally and explicitly acknowledge and ensure the equal rights of people of faith to live and express openly their deeply held religious beliefs. Furthermore, I ask that you apologize to the pastors, the people of Houston, and people of faith across the nation. Nobody should face persecution in America simply for what they believe.
PS: Looking for more background information on the Houston pastors story? Visit our blog post.GOAL: 12,129 signaturesAdd signature
PETITION TO THE A&E NETWORK DEMANDING THE IMMEDIATE REINSTATEMENT OF DUCK DYNASTY’S PHIL ROBERTSON — #ISTANDWITHPHILGOAL: 265,762 signatures
Dear A&E Network,
I am writing to you regarding your network's intolerant, discriminatory, and punitive treatment of Mr. Phil Robertson, star of A&E's #1 hit show, Duck Dynasty.
Mr. Robertson’s comments in GQ Magazine are simply reflective of a Biblical view of sexuality, marriage, and family – a view that has stood the test of time for thousands of years and continues to be held by the majority of Americans and today’s world as a whole.
Many members of the LGBT community may not agree with this view, but the notion that a free-thinking American should be discriminated against simply for expressing a perspective that is in conflict with another is patently un-American and flies in the face of true tolerance and civility. A&E's position, which in your own words is “championing” the gay and lesbian community — which I believe you have the freedom to do — excludes the views of Faith Driven Consumers and effectively censors a legitimate viewpoint held by the majority of Americans.
As a Faith Driven Consumer, I am signing this petition to demand that my views be treated with equality and respect in America’s rich rainbow of diversity.
I am asking your network to immediately reinstate Mr. Robertson to Duck Dynasty, and to formally apologize to him, his family, and the millions of viewers who tune in every week, stand by him, and share his worldview. While the LGBT community may be offended by his opposing viewpoint, your rash, discriminatory, and unfair treatment toward Mr. Robertson — a recognized symbol of the faith community — is a slap in the face to Faith Driven Consumers and everyday Americans alike.
There are 46 million Faith Driven Consumers in America today who spend 1.75 trillion dollars annually. Should you refuse to equally respect and welcome our legitimately held views, we will gladly stop watching this and all other A&E programming and turn to any reformulation of Duck Dynasty on another network – while simultaneously supporting brands that stand with the show and the Robertson family.
John Q. Public
PS: If you submit your signature and it doesn't go through, refresh the page and try again, or text ISTANDWITHPHIL to 1-919-800-0751.