Cracker Barrel FEI Review

I. COMPANY


Cracker Barrel Diversity Statement
"At Cracker Barrel Old Country Store®, two words best describe our philosophy for creating an inclusive and productive environment for guests, employees, vendors and shareholders: Pleasing People®! Pleasing People® is so central to what we value, it’s our company mission statement. That’s it – Pleasing People®. Nothing more. Nothing less...Cracker Barrel embraces the thought that we influence, and are influenced by, the various communities in which we operate: our guests, our employees, our local communities, our shareholders, and our vendors. We believe we have an obligation to do right by the communities in which we do business as best we can and operate within our culture of mutual respect…Our employees are the lifeblood of our business. It’s these employees who help us achieve our mission of Pleasing People®. We want employees who demonstrate mutual respect for all persons regardless of their race, color, religion, gender, sexual orientation, nationality, age or disability." Read More...

Other Groups' Ratings

45
NA
NA
NA

II. FEI SCORECARD

TOTAL SCORE

53/100 points

Public Commitment to Faith Driven Consumers

15/30 points

Actions that demonstrate a company-wide public commitment to the Faith Driven Consumer community, including:
  • Initiate and maintain a specific welcoming campaign communicating respect for, genuine welcome and celebration of Faith Driven Consumers and employees – 0/5 points
  • Ongoing engagement of and outreach to the Faith Driven Consumer market segment including faith-compatible, wholesome advertising and marketing campaigns (e.g. faith-driven content, faith-driven media or sponsorship of faith-driven events) – 10/10 points 
  •  Use of the word “Christmas” in seasonal advertising – 5/5 points 
  • Philanthropic support of biblically orthodox faith-driven organization(s) or event(s) (e.g. financial, in-kind or pro bono support) – 0/5 points
  • Proactive public support for legislative, regulatory, and/or judicial protections for religious liberty including freedom of speech, association and expression – 0/5 points

Read More...

 

Faith-Compatible Corporate Actions

27/30 points

Actions that demonstrate an acknowledgement of, respect for and compatibility with biblically orthodox teachings on core issues of importance to Faith Driven Consumers, including:
  • Respect for, acknowledgment of, and compatibility with a comprehensive pro-life view on abortion, embryonic stem cell research and euthanasia – either by supporting these positions publicly, financially or with in-kind resources equal, at minimum, to support given alternative positions, or remaining silent and neutral on these issues – 10/10 points
  • Respect for, acknowledgement of, and compatibility with biblical teaching on sexuality, gender, marriage and family – either by supporting these positions publicly, financially or with in-kind resources equal, at minimum, to support given alternative positions, or remaining silent and neutral on these issues – 7/10 points
  • Promote or support wholesome images in marketing and culture while refraining from the promotion or support of pornography, sexual immorality or the sexual exploitation of individuals, as viewed through a biblical lens – 10/10 points

Read More...

 

Equal Application of Equal Protections

5/20 points

Actions that create a safe harbor inclusive of religious freedom and practice in the marketplace and workplace, including:
  • NDP – A workplace Non-Discrimination Policy that includes explicit, enumerated protections for Faith Driven Consumers/employees – 5/5 points
  • ERG – Offers an employer-sponsored Employee Resource Group for faith-driven employees – 0/10 points
  • EAEP – An Equal Application of Equal Protection statement specifying that all enumerated groups are protected equally in practice with every other enumerated group – 0/5 points

Read More...

 

Corporate Competency in the Faith Driven Consumer Market Segment

6/20 points

Actions that demonstrate respect for, genuine welcome and celebration of Faith Driven Consumers as well as their biblically orthodox values and worldview, including:
  • Faith/religious identity and expression as a recognized category in the corporate diversity position—stating that Faith Driven Consumers as well as faith-driven employees, suppliers and partners are welcomed and celebrated as a respected community into the company’s rainbow of diversity – 4/5 points 
  • Targeted recruiting efforts for both faith-driven employees and suppliers – 0/5 points
  • Faith-inclusive employee training, resources and accountability measures that include (10 points total):
    • New hire training that clearly articulates a nondiscrimination policy including faith/religious identity and expression, and provides definitions or scenarios illustrating the policy for each – 1/2 points
    • Training for supervisors that includes faith/religious identity and expression, and provides definitions or scenarios illustrating the policy for each – 1/2 points
    • Professional development covering topics of diversity includes faith/religious identity and expression (e.g. skills-based or other leadership training including elements of faith-based diversity and/or cultural competency) – 0/2 points
    • Senior management/executive performance measures of their respective diversity and inclusion efforts also include faith/religious identity and expression – 0/2 points
    • Optional questions on faith/religious identity on employee data or survey forms that include other demographic questions such as race, gender or sexual orientation – 0/2 points

Read More...

 

III. SHARE


IV. COMMENT


Showing 6 reactions

Please check your e-mail for a link to activate your account.
  • I have always enjoyed Cracker Barrel and will plan to visit them more since learning that they support Christians.
  • I am shopping my faith this Christmas and participating in the #ChristmasBUYcott—directing my hard-earned dollars to brands that are more faith compatible than their competitors.
  • I am a Christian and appreciate companys that try to cater to our Christian heritage.
    My Grandson works for you.
  • I am a Christian and appreciate companys that try to cater to our Christian heritage.
    My Grandson works for you.
  • Thank you, and Merry Christmas!
  • Our family always enjoy dining at your establishment. The people are always friendly the food is wonderful. Thank you for making our visits there enjoyable while upholding our Christian values.