AUTHOR:Faith Driven Consumer
Sep 15, 2016 8:00 AM
Faith Driven Consumer Awards its First-Ever 5-Star Movie Rating to HILLSONG—LET HOPE RISE
(Raleigh, NC, September 15, 2016)—Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition both for its corporate FaithEqualityIndex.com rating system, and also for its Faith-Friendly Film Review entertainment rating system. FDC serves as a key resource for audiences and entertainment industry leaders alike, measuring the faith-compatibility of entertainment offerings and predicting how they will resonate.
Coming to theaters nationwide Friday, September 16th, HILLSONG—LET HOPE RISE has been awarded the consumer organization’s first-ever 5-star rating, meaning the film is highly likely to resonate with Faith Driven Consumers. In what some are calling a new genre of movie entertainment—theatrical worship experience—HILLSONG—LET HOPE RISE is a faith-driven film that tells the inspiring, behind-the-scenes story of one of the world’s most beloved Christian bands, Hillsong UNITED.
Chris Stone, Founder of Faith Driven Consumer and Certified Brand Strategist, has issued the following statement:
“In earning our first-ever 5-star rating, HILLSONG—LET HOPE RISE, when viewed through faith-driven eyes, does everything right and scores five stars for each of the five criteria we use to measure compatibility with the economically powerful Faith Driven Consumer market segment. HILLSONG—LET HOPE RISE stirs the soul to worship Jesus in fresh ways—while modeling what it means to walk out one’s personal calling in the Body of Christ. And because the music of Hillsong UNITED speaks to the deepest need of the human heart—to love and be loved by God—this film is not just for Christians, but for everybody. Whether the movie’s distribution will reach its intended target is unknown, but for those it reaches, we believe it will do well at the box office—encouraging Hollywood to produce even more entertainment choices that will score well on our ratings criteria and with Faith Driven Consumers.”
Faith Driven Consumer's Faith-Friendly Film Reviews are based on five core criteria: Overall Faith and/or Biblical Relevance; Faith-compatible Depiction of Characters and Character Relationships; Faith-compatible Depiction of Situations, Family Viewing Suitability; and Entertainment Value.
Read the entire review of HILLSONG—LET HOPE RISE here.
About Faith Driven Consumer
Faith Driven Consumer (FDC) is working to achieve marketplace and workplace equality for 41 million consumers who spend two trillion dollars annually. FDC envisions a world where inclusion is extended with parity to Faith Driven Consumers, who have the right to be celebrated as an essential color in the American rainbow of diversity.