As Hollywood races to win the underserved faith audience, bellwether group that gave NOAH and EXODUS low scores for faith compatibility while recently awarding high marks to RISEN gives YOUNG MESSIAH solid 3.5-star rating
(Raleigh, NC, March 10, 2016)—Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition both for its corporate FaithEqualityIndex.com rating system, and also for its Faith Friendly Film Review entertainment rating system. FDC serves as a key resource for audiences and entertainment industry leaders alike, measuring the faith-compatibility of entertainment offerings and predicting how they will resonate.
Coming to theaters nationwide Friday, March 11th, Focus Features’ latest film THE YOUNG MESSIAH receives a solid 3.5 out of 5 stars from Faith Driven Consumer, meaning the film is likely to resonate with the Faith Driven Consumer audience. THE YOUNG MESSIAH tells the story of Jesus as a young boy, taking the audience along His journey of self-discovery in dangerous, Roman-occupied Judea.
Chris Stone, Founder of Faith Driven Consumer and Certified Brand Strategist, has issued the following statement:
“As Easter approaches, Hollywood is rolling out faith content with a pace and frequency that has not been seen in a generation. A vast audience—one which has been largely underserved—is finally being offered the choices they have been seeking, and filmmakers will continue to be richly rewarded.
“Focus Features’ THE YOUNG MESSIAH is very thought-provoking. It offers audiences a glimpse into the hostile and dangerous environment in which Jesus was raised, and offers context for the account of His life and ministry as presented in the Gospels. While theologians and Christians alike will certainly debate some of the choices the filmmakers made, that conversation is worth having, and would not have been sparked without this engaging film.”
Faith Driven Consumer's Faith-Friendly Film Reviews are based on five core criteria: Overall Faith and/or Biblical Relevance; Faith-compatible Depiction of Characters and Character Relationships; Faith-compatible Depiction of Situations, Family Viewing Suitability; and Entertainment Value.
Read the entire review of THE YOUNG MESSIAH here.
About Faith Driven Consumer
Faith Driven Consumer (FDC) is working to achieve marketplace and workplace equality for 41 million consumers who spend two trillion dollars annually. FDC envisions a world where inclusion is extended with parity to Faith Driven Consumers, who have the right to be celebrated as an essential color in the American rainbow of diversity.