AUTHOR:Faith Driven Consumer
Jun 22, 2015 6:00 AM
LORD OF THE RINGS Producer, MPower Pictures President, and Bishop TD Jakes Top Film Exec will join Faith Driven Consumer founder Chris Stone on June 25th
Topic: ‘Winning the Pastor and the Pew: How to Get the Must-Reach Faith Driven Consumer™ Audience to Endorse and Support Your Project’
(Los Angeles, CA, June 22, 2015) — Faith Driven Consumer™ — the consumer advocacy organization representing 41 million Christian consumers who spend $2 trillion annually, has earned wide recognition for rating the faith-compatibility of Hollywood films, measuring how they will resonate with faith-driven audiences, and predicting box office performance. The group's Faith-Friendly Film Review system serves as a key resource for consumers, journalists and industry professionals.
Today, Faith Driven Consumer is pleased to announce a significant role in Variety’s upcoming #PurposeSummit, the annual faith and family entertainment summit of record.
“The tribalization of the marketplace is creating new opportunities for brands—reaching target consumer segments with greater and greater precision. In understanding the power of the Faith Driven Consumer, the entertainment industry is at the tip of the spear, ahead of corporate retail brands in the race to attract this customer base,” said brand strategist Chris Stone, founder of Faith Driven Consumer. “Hollywood has had some big hits, and some big misses, but the industry is working hard to get it right. That’s why we are excited to participate in this summit and engage entertainment professionals—helping them deliver the content that Faith Driven Consumers want.”
Faith Driven Consumer’s spotlight conversation, entitled Winning the Pastor and the Pew: How to Get the Must-Reach Faith Driven Consumer™Audience to Endorse and Support Your Project, will feature:
- Mark Ordesky, Partner, Court Five Entertainment (The Quest, LORD OF THE RINGS)
- Derrick Williams, Executive VP, TD Jakes Enterprises (HEAVEN IS FOR REAL)
- John Shepherd, President, Mpower Pictures (BELLA, MACHINE GUN PREACHER)
- Chris Stone, Certified Brand Strategist and Founder, Faith Driven Consumer
The spotlight conversation will examine the hits and misses from last year’s “Year of the Bible Movie” and focus on ways to give faith and family entertainment projects their best opportunity to successfully reach the economically powerful Faith Driven Consumer audience, which numbers 17% of the US adult population—41 million Americans—and spends $2 trillion annually.
According to recent research from American Insights, 89% of Faith Driven Consumers (FDCs) feel they have different entertainment needs than the market at large. Despite the increase in targeted content, 71% of FDCs feel that the entertainment industry currently doesn’t adequately acknowledge, welcome and provide for them as Christians.
Variety’s PURPOSE: The Family Entertainment and Faith-Based Summit will take place in Los Angeles at the Four Seasons Beverly Hills on Thursday, June 25th, from 8:00 a.m. to 6:00 p.m. PT.
About Faith Driven Consumer
Faith Driven Consumer is a movement connecting Christian consumers with companies that are relatively more compatible with a biblical worldview. By educating and engaging Christian consumers, Faith Driven Consumer provides an online community forum offering resources for making more faith-conscious decisions, encourages companies to meet the unique needs of Faith Driven Consumers, and offers a national voice for this rapidly emerging, economically powerful and Christ-centered consumer market segment. Visit http://www.faithdrivenconsumer.com for more information.