Faith Driven Consumer Founder: You’ve Decided to #BoycottTarget, Now What? Answer: #BUYcottWalmart


Leading Christian consumer group representing 41 million consumers calls for BUYcott—choosing to actively do business with a brand that is a better fit for its community—specifically of Walmart and nine other brands

(Raleigh, NC, April 26, 2016)—Faith Driven Consumer™ (FDC) representing 41 million Americans who spend $2 trillion annually, has earned wide recognition for its groundbreaking (FEI), which scores more than 500 major brands for compatibility with the FDC community, and also for its Faith-Friendly Film Review entertainment rating system.

Today, amidst growing consumer backlash over Target’s (Faith Equality Index Score 39/100) announcement that it will allow men in women’s bathrooms and changing rooms, Faith Driven Consumer is calling on its community of 41 million who spend $2 trillion annually to engage in a national #BUYcottWalmart effort by choosing Target’s archrival Walmart (FEI Score 51/100) and nine alternative brands offering products in competition with Target.  

“There’s a critical business lesson to be learned with Target’s recent decision:  When including one group, don’t expressly exclude another. In its statement explaining why it is allowing men in women’s bathrooms and changing rooms, Target pointed out that inclusivity is at its core, and that everyone deserves to be protected equally,” said Chris Stone, founder of Faith Driven Consumer. “However, hundreds of thousands of consumers around the country are expressing frustration because they specifically feel excluded by Target’s actions and, more importantly, unprotected and unsafe in Target stores. They have reacted by signing up to boycott the retailer. Our question to consumers is:  So, you’ve decided to #BoycottTarget, now what?

“We believe a BUYcott offers consumers what they actually need and want. If you are unsatisfied with Target, the most effective way forward is a BUYcott—actively doing business with another brand that is a better fit for you. And in this case, that better fit is archrival Walmart.

“We are calling on our community today to #BUYcottWalmart, and choose one of the 10 alternative brands that score higher than Target on Faith Driven Consumer’s Faith Equality Index.”

#BUYcottWalmart—10 Alternatives to Target:

  1. Hobby Lobby:  57/100
  2. Walmart:  51/100
  3. Aldi:  47/100
  4. Academy Sports:  46/100
  5. Cabela’s:  46/100
  6. Toys”R”Us:  45/100
  7. Bed, Bath, & Beyond:  44/100
  8. Dick’s Sporting Goods:  42/100
  9. Publix:  40/100
  10. Trader Joe’s:  40/100


To see how more than 500 brands score on compatibility with Faith Driven Consumers—as well as other communities in the diversity space—visit


About Faith Driven Consumer
Faith Driven Consumer (FDC) is working to achieve marketplace and workplace equality for 41 million consumers who spend two trillion dollars annually. FDC envisions a world where inclusion is extended with parity to Faith Driven Consumers, who have the right to be celebrated as an essential color in the American rainbow of diversity. 

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