AUTHOR:Faith Driven Consumer
Nov 17, 2015 6:00 AM
Last week, Faith Driven Consumer’s #ChristmasBUYcott movement made national headlines as the group encouraged consumers to proactively do business with Dunkin’ Donuts. Now, as Black Friday and Cyber Monday approach, FDC is rolling out a new mobile app to empower 41 million consumers, with $30 billion to spend, to choose the most faith-compatible brands real-time, on-the-go
(Raleigh, NC, November 16, 2015)—Faith Driven Consumer™ (FDC)—representing 41 million spending $2 trillion annually, has earned wide recognition for its groundbreaking 2016 Faith Equality Index (FEI), which rates more than 330 major brands on compatibility with Faith Driven Consumers. Last week, the group was profiled in hundreds of media stories covering its national #ChristmasBUYcott campaign, which is channeling $30 billion in FDC consumer spending toward the most faith-compatible brands. Faith Driven Consumer is also playing a leading role in the viral Starbucks #RedCup story, actively encouraging its community to do business with Dunkin’ Donuts (DD)—the brand that released a Christmas “Joy” cup design—affording DD an edge over Starbucks in the marketplace.
Today, FDC is rolling out a brand new Mobile App, both on the Apple and Android platforms, to empower the FDC community to #ChristmasBUYcott on-the-go as 41 million people prepare for #BlackFriday and #CyberMonday. The app enables FDCs to search for brands either by category, or by “2016 Best in Class”, the highest-rated brands this Christmas.
“Two weeks ago, the Faith Equality Index made its debut, and the reaction has been overwhelming. Faith Driven Consumers are spreading the word—telling others that, as a community, we reward brands that welcome us,” said Chris Stone, founder of Faith Driven Consumer. “Releasing an App is vital in our mobile society, everyone wants to take this information with them everywhere they go. Our new App also empowers the FDC community with the ability to publicly pronounce their buying activity in real time. Our message to brands is clear, we are here, and we will loudly reward you if you welcome, embrace, and celebrate us.”
According to American Insights, 77% of Faith Driven Consumers will switch brands when they discover their current brand is less compatible than a competitive company, and 70% are actively looking for brands that specifically welcome them as Christians.
ChristmasBUYcott.com is the national consumer campaign building on the launch of the 2016 Faith Equality Index. The Faith Equality Index rates, on a 100-point scale, how well brands acknowledge Faith Driven Consumers by welcoming, embracing, and celebrating them. The $30 billion Christmas spending figure used is based on a CNBC report.
- To see a video demo of the FDC App, click here.
- To access the App, click here for the Apple Store, and here for the Android Store.
- To see the #ChristmasBUYcott campaign, go to http://christmasbuycott.com.
About Faith Driven Consumer
Faith Driven Consumer (FDC) is working to achieve marketplace and workplace equality for 41 million consumers who spend two trillion dollars annually. FDC envisions a world where inclusion is extended with parity to people of faith, who have the right to be celebrated as an essential color in the American rainbow of diversity.