Faith Equality Index Ranks Top Dating Sites for Christians this Valentine’s Day


Americans will spend nearly $19 billion on Valentines—a holiday dating back to early Christianity—as group releases Valentine’s Day Shopping Guide Steering Faith Driven Consumers to recommended brands in Movie Theaters, Candy, Restaurants, Jewelry, Flowers, Greeting Cards, Dating Sites, and other key categories

(Raleigh, NC, February 10, 2016)—Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition for its groundbreaking (FEI). Today, the group is announcing its 2016 Valentine’s Day Shopping Guide, which scores brands in key consumer categories for a $19 billion holiday in which 54% of Americans participate at an average of $142.31 per person

“Valentine’s Day has been celebrated by Christians for many centuries; its emphasis on love makes this special day a natural fit for the Faith Driven Consumer community. As brands scramble to earn our business this year, the new data we are releasing empowers our community to clearly understand who they should shop with,” said Chris Stone, Certified Brand Strategist and founder of Faith Driven Consumer. “We look forward to working with all brands to improve their scores as we approach the Easter, the next major faith holiday.”

The Faith Equality Index rates, on a 100-point scale, how well brands acknowledge Faith Driven Consumers by welcoming, embracing, and celebrating them, and is the yardstick FDCs use to make consumer choices—through the lens of their biblical worldview. The Valentine’s Day Shopping Guide can be found by clicking here: 

Valentine’s Best in Category:

Dating Sites: Christian Mingle (58)
Jewelry: Zale Corporation (42)
Flowers: Teleflora (37)
Greeting Cards: DaySpring (57)
Fine Restaurants: Ruth Chris and Flemings (37)
Clothing: Altar’d State (50) 
Beauty: Revlon (37)
Department Stores: Dillard’s (42)
Craft Stores: Hobby Lobby (62)
Theaters: Regal Entertainment (40)
Candy: See’s (37)


About Faith Driven Consumer

Faith Driven Consumer (FDC) is working to achieve marketplace and workplace equality for 41 million consumers who spend two trillion dollars annually. FDC envisions a world where inclusion is extended with parity to Faith Driven Consumers, who have the right to be celebrated as an essential color in the American rainbow of diversity.

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