I. COMPANY
FEI Rating
39
Coca-Cola Diversity Statement
"The Coca-Cola Company's global diversity mission is to mirror the rich diversity of the marketplace we serve and be recognized for our leadership in Diversity, Inclusion and Fairness in all aspects of our business, including Workplace, Marketplace, Supplier and Community, enhancing the Company’s social license to operate. Diversity is at the heart of our business. We strive to create a work environment that provides all our associates equal access to information, development and opportunity. By building an inclusive workplace environment, we seek to leverage our global team of associates, which is rich in diverse people, talent and ideas. We see diversity as more than just policies and practices. It is an integral part of who we are as a company, how we operate and how we see our future." Read More...
II. FEI SCORECARD
TOTAL SCORE
39/100 points
Public Commitment to Faith Driven Consumers
12/30 points
Actions that demonstrate a public commitment to the Faith Driven Consumer community, including:
- Demonstrate a proactive welcoming message communicating respect for and celebration of Faith Driven Consumers and employees – 0/5 points
- A specific message of welcome to FDCs, placement of FDC’s welcoming logo, etc.
- A mission/core values statement demonstrating a company’s biblical foundation
- Ongoing engagement of and outreach to the Faith Driven Consumer market segment – 2/10 points
- Targeted marketing and advertising campaigns at parity with any other communities you specifically segment and engage, faith-driven content, faith-driven media or event sponsorship, completion of FEI survey, etc.
- Company culture/messaging demonstrating a biblical foundation
- Use of the word “Christmas” in seasonal advertising – 5/5 points
- Philanthropic support of biblically orthodox faith-driven organization(s) or event(s) (e.g. financial, in-kind or pro bono support) – 5/5 points
- Public support for legislative, regulatory, and/or judicial protections for religious liberty including freedom of speech, association and expression, or remain silent and neutral on these issues – 0/5 points
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Faith-Compatible Corporate Actions
11/30 points
Actions that demonstrate respect for biblically orthodox teachings on core issues of importance to Faith Driven Consumers, including:
- Respect for or compatibility with a comprehensive pro-life view on abortion, embryonic stem cell research and euthanasia–either by supporting these positions publicly, financially or with in-kind resources equal, at minimum, to support given to alternative positions, or remaining silent and neutral on these issues – 5/10 points
- Respect for or compatibility with biblical teaching on sexuality, gender, marriage and family–either by supporting these positions publicly, financially or with in-kind resources equal, at minimum, to support given alternative positions, or remaining silent and neutral on these issues – 0/10 points
- Promote or support wholesome images in marketing and culture while refraining from the promotion or support of pornography, sexual immorality or the sexual exploitation of individuals, as viewed through a biblical lens – 6/10 points
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Equal Application of Equal Protections
9/20 points
Actions that create a safe harbor for religious freedom and practice in the marketplace and workplace, including:
- A Non-Discrimination Policy or Equal Employment Opportunity statement that clearly enumerates religion as a protected category – 5/5 points
- Offer an employer-sponsored Employee Resource Group for faith-driven employees, or a company culture demonstrating a biblical foundation – 3/10 points
- An Equal Application of Equal Protection statement specifying that all enumerated groups are protected equally in practice with every other enumerated group – 1/5 points
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Corporate Competency in the Faith Driven Consumer Market Segment
7/20 points
Actions that demonstrate respect for, genuine welcome and celebration of Faith Driven Consumers as well as their biblically orthodox values and worldview, including:
- Faith/religious identity and expression included in the corporate diversity position and practice – 5/5 points
- Targeted recruiting efforts for faith-driven employees/suppliers – 0/5 points
- Faith-inclusive employee training, resources and accountability measures that include (10 points total):
- Training for new hires that clearly articulates a Non-Discrimination Policy or Equal Employment Opportunity statement including religion/faith/religious expression and provides definitions or scenarios illustrating the policy – 1/2 points
- Training for supervisors that includes religion/faith/religious expression and provides definitions or scenarios illustrating the policy – 1/2 points
- Professional development covering topics of diversity that includes religion/faith/religious expression (e.g. skills-based or other leadership training including elements of faith-based diversity and/or cultural competency) – 0/2 points
- Senior management/executive performance measures of their respective diversity and inclusion efforts that also include religion – 0/2 points
- Religious self-identity included as an optional question on employee data or survey forms that include other demographic questions such as race, gender or sexual orientation – 0/2 points
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