How many Faith Driven Consumers are there?


Even though 70 percent of Americans self-identify as Christian and at least occasionally engage in faith practices such as worship and prayer, only about one-quarter of active Christians fall into the highly differentiated category known as Faith Driven Consumers.  This means that one-out-of-every-six American adults is a Faith Driven Consumer.  That’s 17 percent of the adult population, or 41 million Americans! By joining together, this rapidly emerging and economically powerful market segment can make its collective voice heard and impact the culture in a positive and winsome way that makes the world safer and more faith-friendly for this generation and those to come. 

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