Jet.com is new and is a budding direct competitor to amazon.com. So far I've been very pleased with them (better prices & quicker shipping than amazon). During their launch a few months back, I read any information I could find about them and the owner. I found nothing at all offensive - right down to their diversity policy. However, I didn't find enough to make a judgement regarding their morals. I use amazon more than I like and would love to support a better option.