Kony 2012 Impact for Faith Driven Consumers


More than 84 million people have viewed the “Kony 2012” video. This viral video was created by the Invisible Children organization “to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.”

Joseph Kony is the leader of the Lord’s Resistance Army–a guerrilla group in Uganda. The group has been “accused of widespread human rights violations, including murder, abduction, mutilation, and forcing children to participate in hostilities.” Kony is said to be the man who has ordered these heinous crimes.

Invisible Children started in 2005 with the creation and release of its first video, “Invisible Children: Rough Cut” that shed light on a war in Africa still going on today. With promotions and tours of the video across America, Invisible Children set out to make a difference in Uganda through making this issue known. Today, its Facebook page has fans in excess of 3 million and more than 410,000 followers on Twitter.

Since the video launched, it has spread through Facebook and Twitter at viral rates. Because of the demand the video has created to see Joseph Kony brought to justice, Invisible Children is beginning to see that Kony really is becoming infamous.

Kony is now on the cover of Time Magazine. Further, the video and demand is starting to “spur action on Capitol Hill.”Senator Lindsey Graham (R-S.C.) said, “’[t]his is about someone who, without the Internet and YouTube, their [sic] dastardly deeds would not resonate with politicians. When you get 100 million Americans looking at something, you will get our attention.’”

While the video is popular among millions of people, many others have doubts about its truthfulness. Further, if the video speaks truth, then some are worried that Kony may not even be in Uganda. This would make the mission of Kony 2012 difficult, as it is to catch and arrest the leader of the Lord’s Resistance Army.

As Christians, we are called to “love the least of these.” Our hearts should ache for the injustice of the children in Africa who are torn away from their families and forced into a group that murders innocent civilians and rapes young girls. We should fight for the rights of these children and help them become the people God made them to be.

Additionally, as Faith Driven Consumers, we have the ability to make Jesus famous and make His name known. We can do this by spreading the gospel around the world through missions or where we live by making purposeful decisions in our everyday lives. In doing this, we will make the name of Jesus glorified and show others He is “mighty to save.”

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