We are Faith Driven Consumers (FDCs)—the economically powerful subset of the overall Christian market. FDCs proactively live out our faith in every area of our lives, including where we work and shop, what we buy and the entertainment choices we make. Our daily choices are a demonstration of stewardship. As Faith Driven Consumers we make decisions in the context of our biblical worldview—it defines who we are.
Faith Driven Consumer™ is the advocacy organization for FDCs. Every week we have one-on-one conversations with America’s corporate leaders asking them to treat Faith Driven Consumers equal to other groups in their rainbow of diversity. Largely they have done nothing to stop their discrimination—and they continue to exclude Faith Driven Consumers. Why? They tell us it’s because we aren’t putting as much pressure on them as other groups do.
Share our experience—watch GOD’S NOT DEAD 2. It’s an important and timely movie dramatizing real life. Join the movement today before your voice is silenced.
GOAL: 259 signatures
Dear Corporate Leader,
I am a Faith Driven Consumer—a member of a community of Faith Driven Consumers who spend $2 trillion every year in the marketplace. And since there are 41 million of us, we also come to work every day in your company—a company that claims to champion diversity and inclusion.
In reality, you don’t treat us as equally as other groups.
I watch Corporate America leading the charge for “tolerance” and “inclusivity” for a wide variety of ideas and viewpoints—all while taking steps that marginalize us. Equality means equality for all—including Faith Driven Consumers.
Just like everyone else, I want to be able to bring 100% of myself into the workplace and marketplace. And I want to feel welcomed, embraced and celebrated just like the other groups you and other brands prioritize.
Instead, I see headlines every day about brands embracing some groups over others—and creating second-class citizenship for Faith Driven Consumers like me. That’s unfair, but it’s also unwise—because ignoring us is bad for business.
By signing this petition, I am joining a national movement of Faith Driven Consumers pledging to support brands that score better than their competitors on the Faith Equality Index. Together, we ask your brand to publicly acknowledge Faith Driven Consumers and take specific, ongoing steps to welcome us into your rainbow of diversity and improve your company’s Faith Equality Index score—close the gaps.
While other indexes help consumers understand how brands welcome, embrace and celebrate the Hispanic, African-American, LGBT, disabled, and other communities, the Faith Equality Index is the benchmark resource focused on how you engage me—a member of the underserved Faith Driven Consumer market.
One of America’s greatest strengths is its diversity. Because Corporate America celebrates diversity and inclusion, I ask your brand to #AddUsIn—demonstrate your commitment to full application of equality.
Inclusiveness doesn’t mean welcoming some people, it means welcoming all.
A Faith Driven Consumer
GOAL: 152 signatures
Dear Corporate Leader,
One of America’s greatest strengths is its diversity. And in an American marketplace that celebrates diversity and inclusion, Faith Driven Consumer’s ground-breaking new Faith Equality Index™ offers your brand the unprecedented opportunity to add Faith Driven Consumers as the next color in your rainbow. Faith Driven Consumers are a two trillion dollar market segment comprised of 41 million Americans—17% of the U.S. adult population.
At this point we know that your brand has not specifically prioritized a relationship with Faith Driven Consumers as most companies have done with other specified communities. As a Faith Driven Consumer, I am asking your brand to #AddUsIn—demonstrate your commitment to full application of equality and inclusion by welcoming and celebrating me and my community on equal footing with the other groups you acknowledge and embrace.
By signing this petition, I am joining a national movement of Faith Driven Consumers who have pledged to support brands that score better than their competitors on the Faith Equality Index. Together, we are asking your brand to take specific, public, ongoing steps to welcome Faith Driven Consumers into your rainbow of diversity and improve your company’s Faith Equality Index score.
While other indexes help consumers understand how brands rate with the Hispanic, African-American, LGBT, disabled, and other communities, the Faith Equality Index is the first resource focused on representing my values—those of the underserved Faith Driven Consumer market.
I ask that your brand publicly acknowledge Faith Driven Consumers—state that we are welcome and take public steps to engage our community on par with your other valued and respected communities. I look forward to the day when your brand is recognized as one of the “Best Places to Shop and Work for Faith Equality and Inclusion.” And I pledge to demonstrate my appreciation by supporting brands that achieve this distinction.
A Faith Driven Consumer
Lynn Axelson answered 2014-10-29 16:45:40 -0400Q: Do you believe “barbaric” and “likely schizophrenic” are fair characterizations of Moses, or not?
Lynn Axelson endorsed 2014-06-30 19:16:45 -0400Thank you for standing up for your beliefs! You were the voice for so many of us! God bless you for your courage!
Joseph & Lynn Axelson
Victory! Today, for the first time ever, the Supreme Court of the United States confirmed that profit-seeking corporations can hold a religious view under federal law. The landmark 5-4 ruling favors Christian-owned companies Hobby Lobby and Conestoga Wood.
In the ongoing battle for religious freedom in America, this is a huge victory for Christians who seek to steward their lives and businesses in accordance with their deeply held convictions and biblical worldview.
While the context for this ruling was set within the onerous Obamacare mandate requiring companies to offer abortion-inducing drugs in their employee health plans, the implications for this ruling have much broader religious liberty implications for you and me and the companies that we support as Faith Driven Consumers.
Let’s take a moment now to thank the brave and bold leadership of both Hobby Lobby and Conestoga Wood for standing on their faith and defending our constitutionally guaranteed religious liberty—pushing this case all the way to the Supreme Court.
Sign below to add your personal thank you to the letter we will deliver to Hobby Lobby and Conestoga Wood on behalf of Faith Driven Consumers nationwide.
Thank you for recognizing Hobby Lobby and Conestoga Wood who stood up for our First Amendment freedom of religious liberty. When we come together as Faith Driven Consumers and make our voices heard, we positively change a culture that’s becoming increasingly hostile to our right to hold and express biblical faith and values.
Faith Driven Consumer
Why is there no tolerance for Christianity?!GOAL: 1,731 signatures
2nd Update, May 16, 2014 – Following a swift and unified outcry by Faith Driven Consumers and fair-minded Americans across the nation, SunTrust today reversed its earlier decision to drop the Benham brothers – citing respect for the fundamental constitutional rights of all Americans. Faith Driven Consumer is grateful to all who collectively raised their voices against religious viewpoint discrimination in a united call for tolerance, fairness, and equality for all Americans. This also applies to those who hold to a biblical worldview, which includes respect for life and natural marriage.
UPDATED May 16, 2014 — Following HGTV’s decision last week to cancel the Benham brothers’ television show, SunTrust Banks has taken the highly unusual step of pulling all of its listed properties with the Benham Real Estate Group—and its franchises spread across four states—apparently based on the brothers’ biblical faith and worldview. By taking this discriminatory action, SunTrust has demonstrated its intolerance toward those who hold biblically based views and chosen to exclude Faith Driven Consumers from its rainbow of diversity.
Send a message to SunTrust and other companies that it’s NOT OK to discriminate based on religion and deeply held faith convictions by signing our petition at the bottom of the page and continuing to speak out. Together, we can send a powerful message to corporate America that Christians should be welcomed and respected equally alongside other groups in America.
Dear HGTV and Scripps Networks Interactive,
I am writing regarding your network's intolerant and discriminatory decision to cancel “Flip It Forward” from HGTV's fall 2014 lineup because of the pro-life and pro-natural marriage faith-driven beliefs of stars David and Jason Benham.
The views that the Benhams' have publicly expressed reflect a biblical view of life, sexuality, marriage, and family that have stood the test of time for thousands of years and continue to be held by the majority of Americans and your viewers – including those in HGTV’s home market of Knoxville, Tennessee.
HGTV’s decision to exclude those who hold to a faith-based viewpoint held by 46 million Faith Driven Consumers who spend $1.75 trillion annually has no place in America’s inclusive rainbow of diversity.
And this decision contradicts HGTV’s stated core values of integrity and diversity, which emphasize “having a strong moral compass which points to character, honesty, ethical practice and accountability” and hold that all are included in the “broad canvas of interests, backgrounds, lifestyles and ethnicities.”
While some members of the pro-choice and LGBT communities may not agree with the biblical view on these particular issues, the notion that free-thinking Americans should be discriminated against simply for expressing a perspective that is in conflict with another is patently un-American and flies in the face of true tolerance and inclusiveness.
As a Faith Driven Consumer, I ask that you reverse your decision and reinstate "Flip It Forward” immediately out of respect for the millions of Americans who share the faith-driven worldview of its hosts.
John Q. Public
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Fellow Christians…we must not remain silent. Let our boycott be our peaceful protest & voice!GOAL: 299 signatures
Dear Faith Driven Consumer,
We need your help to #OpenZilla.
You’ve probably heard about Mozilla’s recent intolerance toward people with a biblical view of marriage. Last week – following a firestorm of protest from gay activists – the tech company known for its internet browser Firefox compelled its new CEO to step down simply because he, as a private citizen, contributed $1,000 to California’s pro-marriage Proposition 8 campaign…six years ago.
According to pro-gay advocates, it’s theoretically acceptable for companies like Mozilla to hire Christians as long as they are never permitted to assume leadership roles. The same people who claim to support equal treatment for everyone want to deny access to employment opportunities based on personal convictions – in effect a new “glass ceiling” for a faith-driven worldview.
Faith Driven Consumer reached out to Mozilla to clarify what their policy is toward faith-driven employees, asking them to respond to three specific questions:
- Will faith-driven employees be discriminated against and forced into the closet for their personal views on marriage?
- Is there a “pro gay marriage” litmus test for working at Mozilla?
- Will the next CEO be required to openly express support for gay marriage as a condition for being hired?
While we wait to hear back, let’s make sure they HEAR from YOU.
By signing up for the #OpenZilla campaign, you can encourage Mozilla to tell us whether a company that prides itself on pioneering open source solutions will deny access to people of faith.
Taking action as a Faith Driven Consumer is easy! Simply click on the buttons below to tell and tweet Mozilla the message that true tolerance welcomes and respects the biblical worldview.
#OpenZilla – now is the time for Faith Driven Consumers to stand up to corporate intolerance and bullying and ask that Mozilla open itself up to true equality for all.
Faith Driven Consumer
Phil- you are an inspiration to me as you speak God’s truth without fear
PETITION TO THE A&E NETWORK DEMANDING THE IMMEDIATE REINSTATEMENT OF DUCK DYNASTY’S PHIL ROBERTSON — #ISTANDWITHPHILGOAL: 8,547 signatures
Dear A&E Network,
I am writing to you regarding your network's intolerant, discriminatory, and punitive treatment of Mr. Phil Robertson, star of A&E's #1 hit show, Duck Dynasty.
Mr. Robertson’s comments in GQ Magazine are simply reflective of a Biblical view of sexuality, marriage, and family – a view that has stood the test of time for thousands of years and continues to be held by the majority of Americans and today’s world as a whole.
Many members of the LGBT community may not agree with this view, but the notion that a free-thinking American should be discriminated against simply for expressing a perspective that is in conflict with another is patently un-American and flies in the face of true tolerance and civility. A&E's position, which in your own words is “championing” the gay and lesbian community — which I believe you have the freedom to do — excludes the views of Faith Driven Consumers and effectively censors a legitimate viewpoint held by the majority of Americans.
As a Faith Driven Consumer, I am signing this petition to demand that my views be treated with equality and respect in America’s rich rainbow of diversity.
I am asking your network to immediately reinstate Mr. Robertson to Duck Dynasty, and to formally apologize to him, his family, and the millions of viewers who tune in every week, stand by him, and share his worldview. While the LGBT community may be offended by his opposing viewpoint, your rash, discriminatory, and unfair treatment toward Mr. Robertson — a recognized symbol of the faith community — is a slap in the face to Faith Driven Consumers and everyday Americans alike.
There are 46 million Faith Driven Consumers in America today who spend 1.75 trillion dollars annually. Should you refuse to equally respect and welcome our legitimately held views, we will gladly stop watching this and all other A&E programming and turn to any reformulation of Duck Dynasty on another network – while simultaneously supporting brands that stand with the show and the Robertson family.
John Q. Public
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