Mercury FEI Review

I. COMPANY


Overall Rating:

48

★ ★ ½

II. FEI SCORECARD

TOTAL SCORE

48/100 points

Public Commitment to Faith Driven Consumers

10/30 points

Actions that demonstrate a public commitment to the Faith Driven Consumer community, including:
  • Demonstrate a proactive welcoming message communicating respect for and celebration of Faith Driven Consumers and employees – 0/5 points
Examples include, but are not limited to:
    • A specific message of welcome to FDCs, placement of FDC’s welcoming logo, etc.
    • A mission/core values statement demonstrating a company’s biblical foundation
  • Ongoing engagement of and outreach to the Faith Driven Consumer market segment – 0/10 points
Examples include, but are not limited to:
    • Targeted marketing and advertising campaigns at parity with any other communities you specifically segment and engage, faith-driven content, faith-driven media or event sponsorship, completion of FEI survey, etc.
    • Company culture/messaging demonstrating a biblical foundation
  • Use of the word “Christmas” in seasonal advertising – 0/5 points 
  • Philanthropic support of biblically orthodox faith-driven organization(s) or event(s) (e.g. financial, in-kind or pro bono support) – 5/5 points
  • Public support for legislative, regulatory, and/or judicial protections for religious liberty including freedom of speech, association and expression, or remain silent and neutral on these issues – 5/5 points

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Faith-Compatible Corporate Actions

20/30 points

Actions that demonstrate respect for biblically orthodox teachings on core issues of importance to Faith Driven Consumers, including:
  • Respect for or compatibility with a comprehensive pro-life view on abortion, embryonic stem cell research and euthanasia–either by supporting these positions publicly, financially or with in-kind resources equal, at minimum, to support given to alternative positions, or remaining silent and neutral on these issues – 5/10 points
  • Respect for or compatibility with biblical teaching on sexuality, gender, marriage and family–either by supporting these positions publicly, financially or with in-kind resources equal, at minimum, to support given alternative positions, or remaining silent and neutral on these issues – 7/10 points
  • Promote or support wholesome images in marketing and culture while refraining from the promotion or support of pornography, sexual immorality or the sexual exploitation of individuals, as viewed through a biblical lens – 8/10 points

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Equal Application of Equal Protections

11/20 points

Actions that create a safe harbor for religious freedom and practice in the marketplace and workplace, including:
  • A Non-Discrimination Policy or Equal Employment Opportunity statement that clearly enumerates religion as a protected category – 5/5 points
  • Offer an employer-sponsored Employee Resource Group for faith-driven employees, or a company culture demonstrating a biblical foundation – 5/10 points
  • An Equal Application of Equal Protection statement specifying that all enumerated groups are protected equally in practice with every other enumerated group – 1/5 points

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Corporate Competency in the Faith Driven Consumer Market Segment

7/20 points

Actions that demonstrate respect for, genuine welcome and celebration of Faith Driven Consumers as well as their biblically orthodox values and worldview, including:
  • Faith/religious identity and expression included in the corporate diversity position and practice – 5/5 points 
  • Targeted recruiting efforts for faith-driven employees/suppliers – 0/5 points
  • Faith-inclusive employee training, resources and accountability measures that include (10 points total):
    • Training for new hires that clearly articulates a Non-Discrimination Policy or Equal Employment Opportunity statement including religion/faith/religious expression and provides definitions or scenarios illustrating the policy – 1/2 points
    • Training for supervisors that includes religion/faith/religious expression and provides definitions or scenarios illustrating the policy – 1/2 points
    • Professional development covering topics of diversity that includes religion/faith/religious expression (e.g. skills-based or other leadership training including elements of faith-based diversity and/or cultural competency) – 0/2 points
    • Senior management/executive performance measures of their respective diversity and inclusion efforts that also include religion – 0/2 points
    • Religious self-identity included as an optional question on employee data or survey forms that include other demographic questions such as race, gender or sexual orientation – 0/2 points

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