AUTHOR:
TOTAL SCORE
28/100 points
Public Commitment to Faith Driven Consumers
7/30 points
Actions that demonstrate a company-wide public commitment to the Faith Driven Consumer community, including:
- Initiate and maintain a specific welcoming campaign communicating respect for, genuine welcome and celebration of Faith Driven Consumers and employees – 0/5 points
- Ongoing engagement of and outreach to the Faith Driven Consumer market segment including faith-compatible, wholesome advertising and marketing campaigns (e.g. faith-driven content, faith-driven media or sponsorship of faith-driven events) – 2/10 points
- Use of the word “Christmas” in seasonal advertising – 0/5 points
- Philanthropic support of biblically orthodox faith-driven organization(s) or event(s) (e.g. financial, in-kind or pro bono support) – 5/5 points
- Proactive public support for legislative, regulatory, and/or judicial protections for religious liberty including freedom of speech, association and expression – 0/5 points
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Faith-Compatible Corporate Actions
8/30 points
Actions that demonstrate an acknowledgement of, respect for and compatibility with biblically orthodox teachings on core issues of importance to Faith Driven Consumers, including:
- Respect for, acknowledgment of, and compatibility with a comprehensive pro-life view on abortion, embryonic stem cell research and euthanasia – either by supporting these positions publicly, financially or with in-kind resources equal, at minimum, to support given alternative positions, or remaining silent and neutral on these issues – 5/10 points
- Respect for, acknowledgement of, and compatibility with biblical teaching on sexuality, gender, marriage and family – either by supporting these positions publicly, financially or with in-kind resources equal, at minimum, to support given alternative positions, or remaining silent and neutral on these issues – 0/10 points
- Promote or support wholesome images in marketing and culture while refraining from the promotion or support of pornography, sexual immorality or the sexual exploitation of individuals, as viewed through a biblical lens – 3/10 points
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Equal Application of Equal Protections
6/20 points
Actions that create a safe harbor inclusive of religious freedom and practice in the marketplace and workplace, including:
- NDP – A workplace Non-Discrimination Policy that includes explicit, enumerated protections for Faith Driven Consumers/employees – 5/5 points
- ERG – Offers an employer-sponsored Employee Resource Group for faith-driven employees – 0/10 points
- EAEP – An Equal Application of Equal Protection statement specifying that all enumerated groups are protected equally in practice with every other enumerated group – 1/5 points
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Corporate Competency in the Faith Driven Consumer Market Segment
7/20 points
Actions that demonstrate respect for, genuine welcome and celebration of Faith Driven Consumers as well as their biblically orthodox values and worldview, including:
- Faith/religious identity and expression as a recognized category in the corporate diversity position—stating that Faith Driven Consumers as well as faith-driven employees, suppliers and partners are welcomed and celebrated as a respected community into the company’s rainbow of diversity – 5/5 points
- Targeted recruiting efforts for both faith-driven employees and suppliers – 0/5 points
- Faith-inclusive employee training, resources and accountability measures that include (10 points total):
- New hire training that clearly articulates a nondiscrimination policy including faith/religious identity and expression, and provides definitions or scenarios illustrating the policy for each – 1/2 points
- Training for supervisors that includes faith/religious identity and expression, and provides definitions or scenarios illustrating the policy for each – 1/2 points
- Professional development covering topics of diversity includes faith/religious identity and expression (e.g. skills-based or other leadership training including elements of faith-based diversity and/or cultural competency) – 0/2 points
- Senior management/executive performance measures of their respective diversity and inclusion efforts also include faith/religious identity and expression – 0/2 points
- Optional questions on faith/religious identity on employee data or survey forms that include other demographic questions such as race, gender or sexual orientation – 0/2 points
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