New Analysis: ROI on First Three Faith-Based Films of 2014
INFOGRAPHIC: Bible Movie Scorecard Details Performance of Three Movies Targeting Faith Driven Audiences — NOAH, GOD’S NOT DEAD, and SON OF GOD
(Raleigh, NC – May 6, 2014) — Faith Driven Consumer™ (FDC) — the rapidly emerging movement behind the IStandWithPhil.com petition which played a leading role in Phil Robertson’s return to Duck Dynasty, the #OpenZilla campaign for tolerance and inclusion at Mozilla, and the ongoing Year of The Bible Movie initiative tracking the commercial viability of major Hollywood films courting faith audiences — is releasing new analysis detailing the commercial performance of the first three Year of the Bible Movie offerings. FDC’s Bible Movie Scorecard INFOGRAPHIC, comparing the 2004 Bible box office hit THE PASSION OF THE CHRIST to four weeks of domestic box office data from NOAH, SON OF GOD, and GOD’s NOT DEAD, measures the return on investment for each film as well as revealing other key insights.
“There is a direct link between FDC's Faith-Friendly Film Review Ratings and success at the box office. Simply put, when a filmmaker creates an entertainment product that respects the biblical message, narrative, and worldview, it resonates with a Faith Driven Consumer audience that spends $1.75 trillion every year. This is evidenced by the stronger than expected performance of SON OF GOD and GOD’S NOT DEAD, and early data showing that HEAVEN IS FOR REAL is on a similar trajectory,” said Chris Stone, Certified Brand Strategist and Founder of Faith Driven Consumer. “On the other hand NOAH, which scored only two out of five stars for faith compatibility, failed to resonate with Faith Driven Consumers and thus underperformed, leaving untold millions on the table. THE PASSION OF THE CHRIST, which showed on 500 fewer screens and cost $95 million less to make than NOAH, earned more money at the box office ten years ago in four days than NOAH earned in four weeks. Paramount — the studio behind NOAH — already understands this, and has tapped SON OF GOD’S producers for its upcoming BEN HUR film, which will likely do very well. We’re here to encourage Hollywood to keep it up — give us more faith-compatible entertainment choices and we will reward you for products that resonate with Faith Driven Consumers."
View the INFOGRAPHIC below or CLICK HERE if you are having trouble seeing it:
About Faith Driven Consumer
Faith Driven Consumer is a movement representing 46 million consumers — 15% of the U.S. Population — who spend $1.75 trillion annually. By connecting these consumers with companies that are relatively more compatible with a biblical worldview, Faith Driven Consumer provides a community forum offering resources for making more faith-conscious decisions, encourages companies to meet the unique needs of Faith Driven Consumers, and offers a national voice for this rapidly emerging, economically powerful and Christ-centered consumer market segment. Visit http://www.faithdrivenconsumer.com for more information.