New Jeff Foxworthy Bible Game Show Targets Faith-based Market


Sep 10, 2012 2:36 PM

“The American Bible Challenge” offers head-to-head battle of biblical proportions 

What happens when you combine the world’s most printed book, the Bible, with a TV competition that ultimately benefits ministry charities?  How about the highest rating viewership show on GSN in its 17 year history.

The American Bible Challenge” brings together teams who test their knowledge of the Old and New Testaments through various challenges and games. Created by the producers of “Extreme Makeover Home Edition,” this show is intended to target the evangelical Christian audience, according to consulting producer Maura Dunbar.

In a recent article, Dunbar said “I think people of faith will have a very good comfort level, and I think this is an opportunity for all of us to hopefully open up the Bible to new audiences and engagement.”

The show also highlights the charities and ministries that teams are playing for. Comedian Jeff Foxworthy – host of Fox’s “Are You Smarter Than a 5th Grader?” – explained in a recent interview how “it’s cool seeing people coming together within the course of an hour win money to change somebody else’s life.”

Foxworthy is a self-described Christian and comedian, and says he attends Bible studies on the game show website.

“American Bible Challenge” shows the impact of Faith Driven Consumers in the market

As Faith Driven Consumers, we can positively and proactively choose entertainment – like “The American Bible Challenge” – that aligns with our values and does not disrespect or ignore the Christian faith held by the vast majority of Americans.

Through shows such as this, we see that the entertainment marketplace is positively responding to the newly emerging segment of Faith Driven Consumers – who spend $1.75 trillion annually and comprise 46 million Americans – and offering wholesome fare that is faith-compatible.

Another recent example in which a network listened to the voice of Faith Driven Consumers was in the cancellation of ABC’s “GCB” in May 2012.

By choosing entertainment like “The American Bible Challenge” over less faith-compatible mainstream media, Faith Driven Consumers act as salt and light by encouraging the culture to move into a more family-friendly place for this generation and those to come.

You can catch “The American Bible Challenge” at 8 p.m. Thursday nights on GSN.

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