We are Faith Driven Consumers (FDCs)—the economically powerful subset of the overall Christian market. FDCs proactively live out our faith in every area of our lives, including where we work and shop, what we buy and the entertainment choices we make. Our daily choices are a demonstration of stewardship. As Faith Driven Consumers we make decisions in the context of our biblical worldview—it defines who we are.
Faith Driven Consumer™ is the advocacy organization for FDCs. Every week we have one-on-one conversations with America’s corporate leaders asking them to treat Faith Driven Consumers equal to other groups in their rainbow of diversity. Largely they have done nothing to stop their discrimination—and they continue to exclude Faith Driven Consumers. Why? They tell us it’s because we aren’t putting as much pressure on them as other groups do.
Share our experience—watch GOD’S NOT DEAD 2. It’s an important and timely movie dramatizing real life. Join the movement today before your voice is silenced.
GOAL: 2,945 signatures
Dear Corporate Leader,
I am a Faith Driven Consumer—a member of a community of Faith Driven Consumers who spend $2 trillion every year in the marketplace. And since there are 41 million of us, we also come to work every day in your company—a company that claims to champion diversity and inclusion.
In reality, you don’t treat us as equally as other groups.
I watch Corporate America leading the charge for “tolerance” and “inclusivity” for a wide variety of ideas and viewpoints—all while taking steps that marginalize us. Equality means equality for all—including Faith Driven Consumers.
Just like everyone else, I want to be able to bring 100% of myself into the workplace and marketplace. And I want to feel welcomed, embraced and celebrated just like the other groups you and other brands prioritize.
Instead, I see headlines every day about brands embracing some groups over others—and creating second-class citizenship for Faith Driven Consumers like me. That’s unfair, but it’s also unwise—because ignoring us is bad for business.
By signing this petition, I am joining a national movement of Faith Driven Consumers pledging to support brands that score better than their competitors on the Faith Equality Index. Together, we ask your brand to publicly acknowledge Faith Driven Consumers and take specific, ongoing steps to welcome us into your rainbow of diversity and improve your company’s Faith Equality Index score—close the gaps.
While other indexes help consumers understand how brands welcome, embrace and celebrate the Hispanic, African-American, LGBT, disabled, and other communities, the Faith Equality Index is the benchmark resource focused on how you engage me—a member of the underserved Faith Driven Consumer market.
One of America’s greatest strengths is its diversity. Because Corporate America celebrates diversity and inclusion, I ask your brand to #AddUsIn—demonstrate your commitment to full application of equality.
Inclusiveness doesn’t mean welcoming some people, it means welcoming all.
A Faith Driven Consumer
Dear City of Houston,
Pastors have been at the very center of American society since even before our founding as a nation, and they remain an integral part of the lives of untold of millions of Americans today. They cheer us on when we succeed, lift us up when we fall, and pray with us in our darkest times of need. Pastors were leaders in the fight for American independence, pastors made the moral case to abolish slavery, pastors argued for women’s suffrage, pastors advocated for much needed child labor laws, and pastors – including one from Georgia whose life is celebrated by a new monument in Washington, DC – championed the cause of civil rights. During every national moment of crisis, we turn to our pastors for guidance, strength, and wisdom.
Our First Amendment protects freedom of speech and religion, which has made these significant accomplishments possible. If pastors had been silenced, if they had not been free to speak out on issues in our society, America would not be what it is today. In fact, America would not be.
We live in a rich, diverse society today. A society with differing viewpoints and beliefs, a society of open discourse in which tolerance makes it possible for us to disagree with respect. We also live in a society that values equality, including the notion that everyone has the right to publicly express deeply held beliefs without fear of persecution or reprisal. People of faith – who are a significant part of America’s rich rainbow of diversity – share the same fundamental rights as other groups.
Your legal actions against a group of respected clergy members in the city of Houston constitute aggressive bullying, the very offense from which you seek to protect another community in the city. This is unconstitutional, un-American, and the very height of hypocrisy.
By signing this petition, I stand with these valued faith leaders and demand that you cease and desist all bullying and other offensive actions against them. I also call on the City of Houston, in their quest to provide protection for LGBT citizens, to equally and explicitly acknowledge and ensure the equal rights of people of faith to live and express openly their deeply held religious beliefs. Furthermore, I ask that you apologize to the pastors, the people of Houston, and people of faith across the nation. Nobody should face persecution in America simply for what they believe.
PS: Looking for more background information on the Houston pastors story? Visit our blog post.GOAL: 12,129 signaturesAdd signature