PRESS RELEASE: Faith Driven Consumer: "Son of God" Movie Will Strongly Resonate with 46 Million Consumers


Matthew Faraci

Feb 28, 2014 1:44 PM

Faith Driven Consumer: "Son of God" Movie Will Strongly Resonate with 46 Million Consumers
Twentieth Century Fox Film on the life of Jesus Christ earns 4.5 Star Faith-friendly Film Rating 
(Raleigh, NC – February 28, 2014) — Faith Driven Consumer — the group behind the recent movement which played a leading role in Phil Robertson’s return to Duck Dynasty — is tracking the commercial viability of major Hollywood films courting faith audiences this year. During 2014, the Year of the Bible Movie, studios are targeting 46 million Faith Driven Consumers who spend $1.75 trillion annually. The organization’s new Faith-friendly Film Reviews use five specific criteria to measure the compatibility of entertainment products for Faith Driven Consumer audiences. The Twentieth Century Fox film on the life of Jesus Christ, Son of God, rates a faith-friendly 4.5 out of 5 stars.  
Son of God is going to perform strongly with Faith Driven Consumers, and serves as a model for entertainment brands seeking to connect with faith audiences. The producers behind this film were meticulous its making, ensuring that it is consistent with both the core Biblical story and message. They engaged faith leaders throughout the production process to make a product that will resonate with core audiences and beyond,” said Chris Stone, Certified Brand Strategist and Founder of Faith Driven Consumer. “The 46 million people we represent, who spend $1.75 trillion annually, will be eager to spend their dollars on this and other entertainment choices that represent such strong value to them.”
Faith Driven Consumer’s Faith-friendly Film Reviews are based on five core criteria: Overall Faith and/or Biblical Relevance; Faith-compatible Depiction of Characters and Character Relationships; Faith-compatible Depiction of Situations, Family Viewing Suitability; and Entertainment Value. The Twentieth Century Fox Film Son of God rated 4.5, 4.5, 5, 4, and 4 in each of the above categories for a total rating of 4.5 out of a possible 5, making it a must-see for faith-driven audiences.
About Faith Driven Consumer
Faith Driven Consumer is a movement connecting Christian consumers with companies that are relatively more compatible with a biblical worldview. By educating and engaging Christian consumers, Faith Driven Consumer provides an online community forum offering resources for making more faith-conscious decisions, encourages companies to meet the unique needs of Faith Driven Consumers, and offers a national voice for this rapidly emerging, economically powerful and Christ-centered consumer market segment. Visit for more information. 

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