May 09, 2014 8:39 PM
FlipThisDecision.com – Supporting the Benham Brothers – Blows Past 10,000 Signatures as Faith Driven Consumer Founder Brokers Potential Deal to Move Show's Stars to Interested Network
(Raleigh, NC – May 9, 2014) — Faith Driven Consumer™ — the group behind the IStandWithPhil.com movement which played a leading role in Phil Robertson’s return to Duck Dynasty, the successful #OpenZilla campaign for tolerance and inclusion at Mozilla, and the ongoing Year of The Bible Movie initiative tracking the commercial viability of major Hollywood films courting faith audiences — serves as an advocate for 46 million Faith Driven Consumers who spend $1.75 trillion annually. Following the sudden cancellation of the upcoming HGTV series “Flip It Forward” simply because the stars of the show, brothers David and Jason Benham, hold a biblical worldview on the issues of life and marriage, Faith Driven Consumer launched a grassroots campaign called FlipThisDecision.com to return the show to the network’s fall lineup, which now has collected more than 10,000 signatures.
“One day after we launched the FlipThisDecision.com campaign calling on HGTV to demonstrate tolerance by reinstating “Flip It Forward,” more than 10,000 have joined the movement. This grassroots campaign is rapidly gaining steam as Faith Driven Consumers, alongside people of all beliefs, tell HGTV that their decision to discriminate against those with faith-based worldviews has no place in America’s rainbow of diversity,” said Chris Stone, Founder of Faith Driven Consumer and Certified Brand Strategist. “As an advocate for the movement, we have a keen interest in ensuring that Faith Driven Consumers have the opportunity to enjoy the Benham brothers on TV no matter where they are on the dial. We’re facilitating early discussions with a network that is keenly interested in the show's stars. With the Faith Driven Consumer community squarely behind the Benhams, their new show is going to be a huge hit for the network who gets the opportunity to carry it. The marketplace will have the final decision, and the winning network will reap the rewards.”
About Faith Driven Consumer
Faith Driven Consumer is a movement representing 46 million consumers — 15% of the U.S. population — who spend $1.75 trillion annually. By connecting these consumers with companies that are relatively more compatible with a biblical worldview, Faith Driven Consumer provides a community forum offering resources for making more faith-conscious decisions, encourages companies to meet the unique needs of Faith Driven Consumers, and offers a national voice for this rapidly emerging, economically powerful and Christ-centered consumer market segment. Visit http://www.faithdrivenconsumer.com for more information.