May 09, 2014 12:23 PM
MOMS’ NIGHT OUT Receives a Solid 3.5 out of 5 Stars from Faith Driven Consumer
New Sony/TriStar/AFFIRM/Provident film, which opens today, will resonate well with both faith-based and secular audiences
(Raleigh, NC – May 9, 2014) — Faith Driven Consumer™ — the group behind the IStandWithPhil.com movement which played a leading role in Phil Robertson’s return to Duck Dynasty, the successful #OpenZilla campaign for tolerance and inclusion at Mozilla, the ongoing Year of The Bible Movie initiative tracking the commercial viability of major Hollywood films courting faith audiences, and the current FlipThisDecision.com campaign to reinstate the Benham Twins’ HGTV show, Flip It Forward — continues to advocate for increased entertainment options in the marketplace for 46 million Faith Driven Consumers who spend $1.75 trillion annually. The organization’s Faith-friendly Film Reviews, which use five specific criteria to measure the compatibility of entertainment products for Faith Driven Consumer audiences, finds that the new Sony/TriStar/AFFIRM/Provident film MOM’S NIGHT OUT, a comedy about the chaos that ensues when three moms take a break from their stressed out, hectic lives, rates a solid faith-friendly 3.5 out of 5 stars.
“MOMS’ NIGHT OUT is a comedy with broad cross-over appeal that will do well with both faith-driven and mainstream audiences. While Faith Driven Consumers may have some concerns if viewed strictly through the lens of biblical orthodoxy, we think they will be pleased to see Hollywood produce a film with a Christian worldview so well-represented,” said Chris Stone, Certified Brand Strategist and Founder of Faith Driven Consumer. “Given how MOMS” NIGHT OUT esteems motherhood in a humorous and highly relatable way, we believe Faith Driven Consumers will likely enjoy it and urge their friends to see it as well. We commend Hollywood making a faith-compatible comedy that reaches beyond the faith-driven niche to the broader culture and believe this film will perform strongly at the box office.”
The first four Year of the Bible Movie offerings — NOAH, GOD’S NOT DEAD, SON OF GOD and HEAVEN IS FOR REAL — paint an increasingly clear earnings picture for the film industry. SON OF GOD, GOD’S NOT DEAD and HEAVEN IS FOR REAL, which received a rating of 4.5, 4 and 4 stars out of 5 respectively from Faith-friendly Film Reviews, have greatly exceeded expectations at the box office. On the other hand, NOAH, which received a low 2 stars out of 5 rating, has underperformed relative to its domestic earnings potential due to its failure to resonate with the core Faith Driven Consumer audience.
The organization’s Faith-friendly Film Reviews, which uses five specific criteria to measure the faith compatibility of entertainment products, rated the Sony/TriStar/AFFIRM/Provident film MOMS’ NIGHT OUT a faith-friendly 3.5 out of 5 stars.
- Overall Faith and/or Biblical Relevance: MOMS’ NIGHT OUT scored 3 out of 5 stars
- Faith-compatible Depiction of Characters and Character Relationships: MOMS’ NIGHT OUT scored 3.5 out of 5 stars
- Faith-compatible Depiction of Situations: MOMS’ NIGHT OUT scored 3.5 out of 5 stars
- Family Viewing Suitability: MOMS’ NIGHT OUT scored 3.5 out of 5 stars
- Entertainment Value: MOMS’ NIGHT OUT scored 4 out of 5 stars
MOMS’ NIGHT OUT scored an overall 3.5 out of 5 stars, meaning that it will solidly resonate with Faith Driven Consumers.
Read the entire review here: http://www.faithdrivenconsumer.com/faith_friendly_film_reviews
About Faith Driven Consumer
Faith Driven Consumer is a movement representing 46 million consumers — 15% of the U.S. population — who spend $1.75 trillion annually. By connecting these consumers with companies that are relatively more compatible with a biblical worldview, Faith Driven Consumer provides a community forum offering resources for making more faith-conscious decisions, encourages companies to meet the unique needs of Faith Driven Consumers, and offers a national voice for this rapidly emerging, economically powerful and Christ-centered consumer market segment. Visit http://www.faithdrivenconsumer.com for more information.