Sep 25, 2014 3:19 PM
THE SONG Hits All the Right Notes for 41 Million Faith Driven Consumers
City on a Hill’s new music-driven film inspired by the sexiest book of the Bible—The Song of Solomon—earns a 4.5-star Faith-Friendly Film Rating from Faith Driven Consumer
(Raleigh, NC – September 25, 2014) — Faith Driven Consumer™ — the group behind the IStandWithPhil.com movement which played a leading role in Phil Robertson’s return to Duck Dynasty, the #OpenZilla campaign for workplace tolerance at Mozilla, and the #FlipThisDecision campaign supporting the Benham Twins after their show’s cancellation by HGTV – continues to track the commercial viability of major Hollywood films courting faith audiences as part of its self-proclaimed 2014 “Year of the Bible Movie.” The organization’s Faith-Friendly Film Ratings use five specific criteria to measure the faith-compatibility of entertainment products aimed at the 41 million adult Americans who are Faith Driven Consumers and spend two trillion dollars annually.
THE SONG, the City on a Hill Productions music-driven romantic drama inspired by the sexiest book of the Bible—The Song of Solomon—rates a faith-friendly 4.5 out of 5 stars.
“In a culture where commitment, marriage and family are increasingly devalued and deconstructed to suit individual desires, The Song is a breath of fresh air that will resonate with Faith Driven Consumers because it upholds marriage as a gift to be cherished and celebrates love and passion in a raw—yet fresh—and authentic way. As a modern-day retelling of the ancient Wisdom of Solomon, The Song shares timeless and transcendent biblical truth on love, temptation, wisdom and folly that both believers and nonbelievers will relate to,” said Chris Stone, Certified Brand Strategist and Founder of Faith Driven Consumer. “The 41 million American adults we represent, who spend two trillion annually, will be eager to spend their hard-earned dollars on this and other entertainment choices that welcome and respect their values and worldview—and therefore bring strong value to them as Faith Driven Consumers.”
Faith Driven Consumer’s Faith-friendly Film Ratings are based on five core criteria: Overall Faith and/or Biblical Relevance; Faith-compatible Depiction of Characters and Character Relationships; Faith-compatible Depiction of Situations, Family Viewing Suitability; and Entertainment Value.
The City on a Hill Productions film The Song rated 4.5, 4.5, 4.5, 3.5, and 4.5 in each of the above categories for a total rating of 4.5 out of a possible 5, making it a must-see movie for faith-driven audiences.
Read the entire review here: THE SONG Movie Review
About Faith Driven Consumer
Faith Driven Consumer is a movement connecting Christian consumers with companies that are relatively more compatible with a biblical worldview. By educating and engaging Christian consumers, Faith Driven Consumer provides an online community forum offering resources for making more faith-conscious decisions, encourages companies to meet the unique needs of Faith Driven Consumers, and offers a national voice for this rapidly emerging, economically powerful and Christ-centered consumer market segment. Visit http://www.faithdrivenconsumer.com for more information.