Faith Driven Consumer: Focus Features’ THE YOUNG MESSIAH “Thought-Provoking”

As Hollywood races to win the underserved faith audience, bellwether group that gave NOAH and EXODUS low scores for faith compatibility while recently awarding high marks to RISEN gives YOUNG MESSIAH solid 3.5-star rating

(Raleigh, NC, March 10, 2016)—Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition both for its corporate FaithEqualityIndex.com rating system, and also for its Faith Friendly Film Review entertainment rating system. FDC serves as a key resource for audiences and entertainment industry leaders alike, measuring the faith-compatibility of entertainment offerings and predicting how they will resonate. 

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NASCAR Laps NFL with Higher Faith Equality Index Score

This weekend’s Daytona 500, launching NASCAR’s Sprint Cup Series, will draw the attention of millions of Faith Driven Consumers as FaithEqualityIndex.com releases new data scoring the faith friendliness of NASCAR as well as key sponsors of leading race teams

(Raleigh, NC, February 18, 2016)—Faith Driven Consumer™ (FDC)—representing 41 million consumers who spend $2 trillion annually, has earned wide recognition for its groundbreaking FaithEqualityIndex.com (FEI). The FEI scores more than 500 major brands for compatibility with the FDC community, making it the 2nd largest diversity index in America after the Human Rights Campaign’s Corporate Equality Index. In the last two weeks, the group released its first annual ranking of Super Bowl advertisers and the National Football League, as well as a Valentine’s Day Shopping Guide for Faith Driven Consumers. Today, FDC is releasing its first score of NASCAR as well as key race team sponsors.

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Faith Driven Consumer: Sony’s RISEN is the Movie We’ve All Been Waiting For

As Hollywood races to win faith audiences, bellwether group gives RISEN high marks for compatibility, while founder Chris Stone praises the film as “delivering on the promise of authenticity”     

(Raleigh, NC, February 18, 2016)—Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition both for its corporate FaithEqualityIndex.com rating system, and its Faith Friendly Film Review entertainment rating system. FDC serves as a benchmark resource for audiences and entertainment industry leaders alike, measuring the faith-compatibility of entertainment offerings and predicting how they will resonate with Faith Driven Consumers.

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Faith Equality Index Ranks Top Dating Sites for Christians this Valentine’s Day

Americans will spend nearly $19 billion on Valentines—a holiday dating back to early Christianity—as group releases Valentine’s Day Shopping Guide Steering Faith Driven Consumers to recommended brands in Movie Theaters, Candy, Restaurants, Jewelry, Flowers, Greeting Cards, Dating Sites, and other key categories

(Raleigh, NC, February 10, 2016)—Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition for its groundbreaking FaithEqualityIndex.com (FEI). Today, the group is announcing its 2016 Valentine’s Day Shopping Guide, which scores brands in key consumer categories for a $19 billion holiday in which 54% of Americans participate at an average of $142.31 per person

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Interactive SuperBowlFEI.com Shopping Game Guides Faith Driven Consumers to Most Compatible Brands

Americans will spend nearly $15 billion this week, and 41 million consumers now have a fun way to access transparent scores making clear which brands they should choose

(Raleigh, NC, February 3, 2016)—Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition for its groundbreaking FaithEqualityIndex.com (FEI), which scores more than 400 major brands for compatibility with the FDC community. On Monday, the group released data measuring the faith compatibility of Super Bowl advertisers, and today is releasing an interactive #SuperBowl shopping game to steer its community toward the most compatible brands.

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New Ratings Measure Faith Compatibility of Super Bowl Advertisers

Faith Equality Index releases new data rating how Sunday’s big brands score for 41 million Faith Driven Consumers 

(Raleigh, NC, February 1, 2016)—Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition for its groundbreaking FaithEqualityIndex.com (FEI), which scores more than 400 major brands for compatibility with the FDC community. Today, the group is releasing a first ever rating of Super Bowl advertisers. 

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Faith Equality Index Releases Key Travel Ratings for Christmas Vacationers

Chevron, BP, Shell, ExxonMobil, Sunoco, Speedway, Hess, 7-Eleven, Corner Store, Casey’s General Store, Kangaroo Express, The Pantry, Walt Disney Company, Six Flags, SeaWorld, Universal Parks & Resorts, Sonic, Jack in the Box, Five Guys, Dairy Queen, Steak ’n Shake, and In-N-Out Burger all added to the 2016 Faith Equality Index due to strong demand from Faith Driven Consumers

(Raleigh, NC, December 16, 2015)—Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition for its groundbreaking FaithEqualityIndex.com (FEI), now scoring more than 400 major brands for compatibility with Faith Driven Consumers. FDC’s #ChristmasBUYcott campaign, actively channeling $30 billion in 2015 Christmas spending toward the most faith-compatible brands, has added gas stations, theme parks, and additional fast food chains to the ratings due to demand from the FDC community. With gas prices at new lows, many families are hitting the road this Christmas season and will be looking for the most faith-compatible shopping options along the way. In-N-Out Burger, rated 57, earns the distinction as a Best Place to Shop and Work for Faith Equality and Inclusion.

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Faith Equality Index Releases New Scores for Brands Selling Christmas Toys, Candy, Sporting Gear, and Baby Goods

Cabela’s; Academy Sports; Dick’s Sporting Goods; Bass Pro Shop; REI; The Sports Authority; Toys“R”Us; Walmart; Target; Babies“R”Us; Bed, Bath & Beyond; Buy Buy Baby; Hershey’s, See’s Candies; and Russell Stover all added to the 2016 Faith Equality Index due to demand from Faith Driven Consumers

(Raleigh, NC, December 15, 2015)—Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition for its groundbreaking FaithEqualityIndex.com (FEI), now scoring more than 400 major brands for compatibility with Faith Driven Consumers. FDC’s national #ChristmasBUYcott campaign, actively channeling $30 billion in 2015 Christmas spending toward the most faith-compatible brands, enters a new phase today with the FEI release of new categories for toys, candy, sporting gear, and baby goods.

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Regal Most Faith-Friendly Movie Theater Chain to See #StarWars, AMC Least

Faith Equality Index scores major movie theater chains during #ChristmasBUYcott campaign, actively channeling $30 billion in consumer spending toward the highest scoring brands; 77% of Faith Driven Consumers switch brands based on who is more compatible

(Raleigh, NC, December 7, 2015)—Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition for its groundbreaking FaithEqualityIndex.com, now scoring more than 400 major brands for compatibility with Faith Driven Consumers. FDC’s national #ChristmasBUYcott campaign, actively channeling $30 billion in spending toward the most faith-compatible brands, enters a new phase today with the release of yet another category, movie theater chains.

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2015: The Year of the BUYcott

The successful launch of the Faith Equality Index—empowering 41 million U.S. consumers who spend $2 trillion annually to shop with brands that welcome them—underscores the transformative nature of the BUYcott as an innovative strategy to effect positive change 

(Raleigh, NC, December 8, 2015)—Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition for its groundbreaking FaithEqualityIndex.com, now scoring more than 400 major brands for compatibility with Faith Driven Consumers. FDC’s national #ChristmasBUYcott campaign, actively channeling $30 billion in U.S. spending toward the most faith-compatible brands, is transforming the way the faith community, and other groups, organize to effect positive change. 

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