Faith Equality Index Releases New Grocery, Bulk Retail Scores as Retailers Compete for Christmas Cash

77% of Faith Driven Consumers—spending $30 billion this Christmas—will switch brands based who is more compatible as the Faith Equality Index adds grocery and bulk retail chains including Walmart, Sam’s Club, BJ’s, Costco, Aldi, Trader Joe’s, Publix, Target, Wegmans, Kroger, Whole Foods, and Safeway 

(Raleigh, NC, December 1, 2015)—Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition for its groundbreaking 2016 Faith Equality Index (FEI), now scoring more than 360 major brands on compatibility with Faith Driven Consumers. The group has been widely profiled by leading media outlets covering both the FEI and its national #ChristmasBUYcott campaign, which is channeling $30 billion in spending toward the most faith-compatible brands. 

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Faith Driven Consumer Launches New Mobile App for #BlackFriday, #CyberMonday

Last week, Faith Driven Consumer’s #ChristmasBUYcott movement made national headlines as the group encouraged consumers to proactively do business with Dunkin’ Donuts. Now, as Black Friday and Cyber Monday approach, FDC is rolling out a new mobile app to empower 41 million consumers, with $30 billion to spend, to choose the most faith-compatible brands real-time, on-the-go

(Raleigh, NC, November 16, 2015)—Faith Driven Consumer™ (FDC)—representing 41 million spending $2 trillion annually, has earned wide recognition for its groundbreaking 2016 Faith Equality Index (FEI), which rates more than 330 major brands on compatibility with Faith Driven Consumers. Last week, the group was profiled in hundreds of media stories covering its national #ChristmasBUYcott campaign, which is channeling $30 billion in FDC consumer spending toward the most faith-compatible brands. Faith Driven Consumer is also playing a leading role in the viral Starbucks #RedCup story, actively encouraging its community to do business with Dunkin’ Donuts (DD)—the brand that released a Christmas “Joy” cup design—affording DD an edge over Starbucks in the marketplace.

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Dunkin’ Donuts Trumps Starbucks with ‘Joy’ Christmas Cup

Faith Driven Consumer’s #ChristmasBUYcott scores first victory as Dunkin’ Donuts sends clear “we want your business” message to faith community; yesterday, FDC called on 41 Million Faith Driven Consumers to BUYcott—proactively spend their $30 Billion Christmas budget with the most faith-compatible brands

(Raleigh, NC, November 11, 2015)—Faith Driven Consumer™ (FDC)—representing 41 million consumers who spend $2 trillion annually, has earned wide recognition for the launch of its groundbreaking Faith Equality Index (FEI), which rates more than 330 major brands on compatibility with Faith Driven Consumers. Armed with an easy tool for choosing where to shop, the group is now focusing its efforts on mobilizing the FDC community—-a market segment that has $30 billion to spend this Christmas season—in a national #ChristmasBUYcott.

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Starbucks: Faith Driven Consumer Calls for #ChristmasBUYcott

For consumers unhappy with Starbucks’ removal of Christmas from its cups, actively doing business with more faith-compatible brands is the answer; Dunkin’ Donuts and Krispy Kreme score higher than Starbucks on 2016 Faith Equality Index  

(Raleigh, NC, November 10, 2015)—Faith Driven Consumer™ (FDC)—representing 41 million consumers who spend $2 trillion annually, has recently earned wide recognition for the launch of its groundbreaking Faith Equality Index (FEI), which rates more than 330 major brands for compatibility with Faith Driven Consumers. Armed with an easy tool for choosing where to shop, the group is now focusing its efforts on mobilizing the FDC community—-a market segment that has $30 billion to spend this Christmas season—in a massive #ChristmasBUYcott.

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National #ChristmasBUYcott Campaign Channels $30 Billion in Consumer Spending to Influence Brands

Last week, the Faith Equality Index ranking of 330 major brands earned big headlines, now the group behind the project is launching a major national effort to mobilize Faith Driven Consumers armed with $30 billion in order to determine the big winners this Christmas

(Raleigh, NC, November 9, 2015)—Faith Driven Consumer™ (FDC)—representing 41 million Christians who spend $2 trillion annually, has earned wide recognition for rating major brands in the consumer and entertainment spheres, and serving as a megaphone for the community. Last week, the group announced the first annual Faith Equality Index (FEI) which rates more than 330 major brands for compatibility with Faith Driven Consumers. Armed with an easy tool to choose where to shop, the group is now focusing its efforts on mobilizing 41 million Faith Driven Consumers in a massive #ChristmasBUYcott.

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10 Lowest-Rated Brands for Faith Equality

Yesterday’s launch of FaithEqualityIndex.com revealed the top brands for Faith Driven Consumers, and today’s release lists 10 brands that have the most work to do; 77% of Faith Driven Consumers will switch brands based on faith compatibility 

(Raleigh, NC, November 3, 2015) —Faith Driven Consumer™— representing 41 million Christian consumers who spend two trillion dollars annually, has earned wide recognition for rating the faith compatibility of consumer and entertainment brands, as well as serving as a voice for its community. Yesterday, the group announced the first annual Faith Equality Index (FEI)—the only industry benchmark to measure compatibility with Faith Driven Consumers—as well as a rating of the top 7 brands.

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Faith Equality Index Debuts, Seven Brands Rise to the Top

With over 300 major brands scored, the first annual Faith Equality Index-rating compatibility with Faith Driven Consumers-emerges as one of the most comprehensive diversity indexes in the American marketplace; Chick-fil-A, Hobby Lobby, Interstate Batteries, Tyson Foods, Cracker Barrel, Walmart, and Thrivent Financial lead the pack

RALEIGH, NC, November 2, 2015 - Faith Driven Consumer - representing 41 million Christian consumers who spend $2 trillion annually, has earned wide recognition for rating the faith compatibility of major brands both in the consumer and entertainment spheres, as well as serving as a voice for this community.  Today, building on more than four years of research and behind-the-scenes work with major brands, Faith Driven Consumer is announcing the first annual Faith Equality Index (FEI). FEI emerges as the only industry benchmark to measure m compatibility with Faith Driven Consumers, and the inaugural ratings score Chick-fil-A, Hobby Lobby, Interstate Batteries, Tyson Foods, Cracker Barrel, Walmart, and Thrivent Financial as the 2016 leading companies for faith equality.

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Faith Driven Consumer Founder to Appear in Spotlight Panel at Variety’s #PurposeSummit

LORD OF THE RINGS Producer, MPower Pictures President, and Bishop TD Jakes Top Film Exec will join Faith Driven Consumer founder Chris Stone on June 25th

Topic: ‘Winning the Pastor and the Pew: How to Get the Must-Reach Faith Driven Consumer™ Audience to Endorse and Support Your Project’

(Los Angeles, CA, June 22, 2015) — Faith Driven Consumer™ — the consumer advocacy organization representing 41 million Christian consumers who spend $2 trillion annually, has earned wide recognition for rating the faith-compatibility of Hollywood films, measuring how they will resonate with faith-driven audiences, and predicting box office performance. The group's Faith-Friendly Film Review system serves as a key resource for consumers, journalists and industry professionals.

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Faith Driven Consumer Launches www.AddUs.In Campaign

Group Organizes Business Leaders to Stand for Religious Freedom in Light of Indiana and Arkansas Controversies

(Raleigh, NC, April 2, 2015) Faith Driven Consumer™ — the organization representing 41 million Christian consumers who spend $2 trillion annually, has earned national recognition for its successful efforts advocating for tolerance and equality for people of faith. The group's #IStandWithPhil campaign led the grassroots movement returning Phil Robertson to Duck Dynasty, its #FlipThisDecision campaign compelled SunTrust Bank to reverse a decision to fire the Benham brothers, and its #HoustonWeHaveAProblem effort resulted in fair and equal treatment for a group of Houston pastors. Faith Driven Consumer has now turned to Indiana and Arkansas with a new campaign called www.AddUs.In.

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NBC’s ‘A.D. The Bible Continues’ Receives High Marks from Faith Driven Consumer

Mark Burnett and Roma Downey’s prime time series is the continuation of The Bible miniseries which could become “the most successful faith-based TV franchise in history”  

(Raleigh, NC, April 1, 2015) Faith Driven Consumer™, the consumer advocacy organization representing 41 million Christian consumers who spend $2 trillion annually, has earned wide recognition for rating the faith compatibility of Hollywood films and other entertainment offerings, measuring how they will resonate with faith-driven audiences, and predicting performance. The group's Faith-Friendly Film Review system serves as a key resource for consumers and the media to evaluate entertainment choices.

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