REI FEI Review

I. COMPANY


REI Diversity Statement
"REI is a courageous, culturally competent organization where diversity and inclusion are woven into the fabric of our company, driving superior business results and a sustainable competitive advantage…For many years, REI has been working to create a more welcoming, inclusive environment for everyone in the outdoors and to ensure our retail stores and offices reflect the diversity of the communities we serve. We believe diversity and inclusion is a business imperative needed to realize our aspiration to serve our members and customers 100 years and beyond. It also serves as a strategy for attracting and engaging the best talent. The Diversity in the Outdoors initiative is focused on increasing outdoor participation across diverse communities of color. The Employee Diversity initiative is designed to attract, develop, promote and retain a workforce that reflects our community. The work of the Inclusion initiative is the work of all REI employees. That is, creating a workplace environment and customer experience that is welcoming and respectful of all people." Read More...

Other Groups' Ratings

95
NA
NA
NA

II. FEI SCORECARD

TOTAL SCORE

29/100 points

Public Commitment to Faith Driven Consumers

3/30 points

Actions that demonstrate a public commitment to the Faith Driven Consumer community, including:
  • Demonstrate a proactive welcoming message communicating respect for and celebration of Faith Driven Consumers and employees – 0/5 points
Examples include, but are not limited to:
    • A specific message of welcome to FDCs, placement of FDC’s welcoming logo, etc.
    • A mission/core values statement demonstrating a company’s biblical foundation
  • Ongoing engagement of and outreach to the Faith Driven Consumer market segment – 0/10 points
Examples include, but are not limited to:
    • Targeted marketing and advertising campaigns at parity with any other communities you specifically segment and engage, faith-driven content, faith-driven media or event sponsorship, completion of FEI survey, etc.
    • Company culture/messaging demonstrating a biblical foundation
  • Use of the word “Christmas” in seasonal advertising – 0/5 points 
  • Philanthropic support of biblically orthodox faith-driven organization(s) or event(s) (e.g. financial, in-kind or pro bono support) – 0/5 points
  • Public support for legislative, regulatory, and/or judicial protections for religious liberty including freedom of speech, association and expression, or remain silent and neutral on these issues – 3/5 points

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Faith-Compatible Corporate Actions

15/30 points

Actions that demonstrate respect for biblically orthodox teachings on core issues of importance to Faith Driven Consumers, including:
  • Respect for or compatibility with a comprehensive pro-life view on abortion, embryonic stem cell research and euthanasia–either by supporting these positions publicly, financially or with in-kind resources equal, at minimum, to support given to alternative positions, or remaining silent and neutral on these issues – 5/10 points
  • Respect for or compatibility with biblical teaching on sexuality, gender, marriage and family–either by supporting these positions publicly, financially or with in-kind resources equal, at minimum, to support given alternative positions, or remaining silent and neutral on these issues – 3/10 points
  • Promote or support wholesome images in marketing and culture while refraining from the promotion or support of pornography, sexual immorality or the sexual exploitation of individuals, as viewed through a biblical lens – 10/10 points

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Equal Application of Equal Protections

6/20 points

Actions that create a safe harbor for religious freedom and practice in the marketplace and workplace, including:
  • A Non-Discrimination Policy or Equal Employment Opportunity statement that clearly enumerates religion as a protected category – 5/5 points
  • Offer an employer-sponsored Employee Resource Group for faith-driven employees, or a company culture demonstrating a biblical foundation – 0/10 points
  • An Equal Application of Equal Protection statement specifying that all enumerated groups are protected equally in practice with every other enumerated group – 1/5 points

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Corporate Competency in the Faith Driven Consumer Market Segment

2/20 points

Actions that demonstrate respect for, genuine welcome and celebration of Faith Driven Consumers as well as their biblically orthodox values and worldview, including:
  • Faith/religious identity and expression included in the corporate diversity position and practice – 0/5 points 
  • Targeted recruiting efforts for faith-driven employees/suppliers – 0/5 points
  • Faith-inclusive employee training, resources and accountability measures that include (10 points total):
    • Training for new hires that clearly articulates a Non-Discrimination Policy or Equal Employment Opportunity statement including religion/faith/religious expression and provides definitions or scenarios illustrating the policy – 1/2 points
    • Training for supervisors that includes religion/faith/religious expression and provides definitions or scenarios illustrating the policy – 1/2 points
    • Professional development covering topics of diversity that includes religion/faith/religious expression (e.g. skills-based or other leadership training including elements of faith-based diversity and/or cultural competency) – 0/2 points
    • Senior management/executive performance measures of their respective diversity and inclusion efforts that also include religion – 0/2 points
    • Religious self-identity included as an optional question on employee data or survey forms that include other demographic questions such as race, gender or sexual orientation – 0/2 points

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