AUTHOR:Faith Driven Consumer
Brands Giving to Christian Groups Meet Key Faith Equality Index Criterion
In a great example of how leading companies can partner with Christian humanitarian groups to bring positive change to the world, Subway and Coca-Cola’s Dasani brand are partnering with World Vision in a campaign called #FreshWater4All to bring clean drinking water to everyone in the world by 2030.
Take a moment and consider the reality of millions of women and children in developing countries around the world. Every day, they walk miles to find water and carry it back to their families by hand. This water is often dirty—contaminated from stagnant ponds and watering holes, and can be used by animals. Tragically, more than 1,000 children under the age of five die every day from sicknesses caused by bad drinking water.
In addressing this global crisis, the goal of World Vision’s #FreshWater4All campaign is to provide clean drinking water to one new person somewhere in the world every second of every day—so that by 2030, every person on Earth will have safe, potable water to drink. And the side benefits are huge: improved health for entire villages, jobs and economic growth in the agricultural sector and beyond, and increased self-reliance and independence for individuals, families, communities and nations.
By donating 30 cents for every bottle of Dasani water sold at participating restaurants through August 31st, Subway plans to give up to $125,000 to the #FreshWater4All campaign. Check out the video here and see for yourself how just 30 cents will provide clean water to one person for one month:
Beyond the positive impact on the lives of many in desperate need of clean drinking water in the developing world, an added bonus for brands like Subway and Coca-Cola that partner with Christian philanthropic groups like World Vision is that they will satisfy the philanthropy criterion in the “Public Commitment to Faith Driven Consumers” category and earn five points on the Faith Equality Index.
And that’s what we call a “win-win-win”—for the charity and its benefactors, the brand and the world.