Déjà vu—it feels like we’ve been here before. As in, with NOAH. Last spring.
According to The Hollywood Reporter and other generally available information, early indications point to director Ridley Scott’s upcoming epic EXODUS: GODS AND KINGS being another NOAH, a film based on a well-known Bible story that strayed far from the biblical narrative.
In a recent piece on EXODUS in which Faith Driven Consumer founder Chris Stone is widely quoted, comments from Scott and Christian Bale, who portrays Moses, are cited that cast serious doubt on the hope that the Old Testament story of Israel’s deliverance from slavery in Egypt will appeal to Faith Driven Consumers any more than Darren Aronofsky’s NOAH did. Here, Bale said of Moses, "I think the man was likely schizophrenic and was one of the most barbaric individuals that I ever read about in my life."Read more
Biblical storyline key to turning out Faith Driven Consumer market
In recent years, Hollywood has increasingly come to understand the importance of the $1.75 trillion Faith Driven Consumer market for achieving success at the box office. Hits like Passion of the Christ, The Blind Side, 42, Duck Dynasty, and The American Bible Challenge point to the power of the 46 million Americans who are Faith Driven Consumers to make or break a project. And the degree to which a story or concept is faithful to a biblically orthodox narrative and worldview is often the key to its acceptance by Faith Driven Consumers.