Are you struggling to find quality faith and family-friendly entertainment to watch?
Good content does exist, yet much of it is hard to find when you’re ready to watch it—especially if you’re looking on traditional television channels or the internet.Read more
Tops the charts against both cable and broadcast competitors
Who would have guessed that a family that embodies rural American values and love for hunting and Jesus could be so much fun to watch?
Last summer we wrote about the popular A&E show, “Duck Dynasty,” which follows the daily lives of the Robertson family, a clan of self-proclaimed rednecks whose Duck Commander brand of hunting products has made them rich and famous.
42 Hits Home Run with Faith-driven Themes
Despite modest expectations, 42, the faith-driven biopic which follows the rise of Jackie Robinson as the first African-American to play in Major League Baseball, overachieved at the box office on opening weekend by bringing in $27.3 million and topping the charts.
Written and directed by Brian Helgeland (A Knight’s Tale, Robin Hood, Green Zone) and starring Chadwick Boseman as Robinson and Harrison Ford asBranch Rickey, Brooklyn Dodgers president and general manager, 42 is fundamentally a story of Christian faith conquering discrimination and racial bigotry.
Hollywood couple creates ‘The Bible’ to share God’s love and truth
Combining Hollywood and the Holy Book, “The Bible” is a ten-part miniseries airing on the History Channel beginning on March 3rd and culminating on Easter Sunday.
Created by the producer of such mainstream shows as “Survivor,” “The Apprentice,” “The Voice” and “Shark Tank,” Mark Burnett recruited his wife, Roma Downey – star of “Touched by an Angel” – to portray Jesus’ mother, Mary, in the series. Together, Burnett and Downey took a leap of faith and created “The Bible” to target both Evangelical Christians and the general consumer audience and help “set the record straight.
Brands that speak to America’s heritage of faith and family win highest ratings
The results of the 2013 Super Bowl ad campaigns show that faith- and family-oriented messages rang like church bells with consumers.
Indeed, the case can be made that out of 54 Super Bowl ads rated by USA Today’s Ad Meter, four of the top five were Faith Driven Consumer-messaged ads.
Faith-driven comments bring controversy and stewardship choices
The show portrays men as womanizers and highlights divorce, crude behavior and language, immorality and casual sexual relationships with numerous partners.
Having played the role of Jake Harper since the show’s inception in 2003, nineteen-year-old Jones stated that while growing in his walk with the Lord, he realized “You cannot be a true God-fearing person and be on a television show like that.”
“The American Bible Challenge” offers head-to-head battle of biblical proportions
What happens when you combine the world’s most printed book, the Bible, with a TV competition that ultimately benefits ministry charities? How about the highest rating viewership show on GSN in its 17 year history.
“The American Bible Challenge” brings together teams who test their knowledge of the Old and New Testaments through various challenges and games. Created by the producers of “Extreme Makeover Home Edition,” this show is intended to target the evangelical Christian audience, according to consulting producer Maura Dunbar.
In a recent article, Dunbar said “I think people of faith will have a very good comfort level, and I think this is an opportunity for all of us to hopefully open up the Bible to new audiences and engagement.”
The show also highlights the charities and ministries that teams are playing for. Comedian Jeff Foxworthy – host of Fox’s “Are You Smarter Than a 5th Grader?” – explained in a recent interview how “it’s cool seeing people coming together within the course of an hour win money to change somebody else’s life.”
Foxworthy is a self-described Christian and comedian, and says he attends Bible studies on the game show website.
“American Bible Challenge” shows the impact of Faith Driven Consumers in the market
As Faith Driven Consumers, we can positively and proactively choose entertainment – like “The American Bible Challenge” – that aligns with our values and does not disrespect or ignore the Christian faith held by the vast majority of Americans.
Through shows such as this, we see that the entertainment marketplace is positively responding to the newly emerging segment of Faith Driven Consumers – who spend $1.75 trillion annually and comprise 46 million Americans – and offering wholesome fare that is faith-compatible.
Another recent example in which a network listened to the voice of Faith Driven Consumers was in the cancellation of ABC’s “GCB” in May 2012.
By choosing entertainment like “The American Bible Challenge” over less faith-compatible mainstream media, Faith Driven Consumers act as salt and light by encouraging the culture to move into a more family-friendly place for this generation and those to come.
You can catch “The American Bible Challenge” at 8 p.m. Thursday nights on GSN.
“2016: Obama’s America” leads at the box office
The recent outpouring of support for Chick-fil-A was a powerful display of what happens when the worldview of a particular group stirs wallets to action in the consumer marketplace.
From the reports of last weekend’s box office figures, it appears that another example of Faith Driven Consumers in action is unfolding with Dinesh D’Souza’s new politically themed movie, “2016: Obama’s America.”
One of the defining characteristics of Faith Driven Consumers is how their worldview consistently affects every aspect of their lives.
For this group, their worldview is based on biblically driven faith and values – with little distinction made between the secular and the sacred. Faith Driven Consumers see everything they do in the context of stewardship and seek to give honor and glory to God in their behavior and daily choices.
For Faith Driven Consumers, every choice – whether direct or indirect – matters and every choice has consequences. Here, even choices like voting and participating in the American political process are a matter of stewardship – raising the questions, “Does my vote for a candidate or ballot measure reflect my values and Biblical worldview?” and “How can I know?”
While Faith Driven Consumers should make the effort to fully consider the worldview of all the candidates, an opportunity currently exists to explore the worldview of Barack Obama.
As the reviews roll in on “2016: Obama’s America,” one thing is clear: Dinesh D’Souza’s documentary, which explores the largely unexamined worldview of Barack Obama, fills a void and strikes a chord for those who want to know more about the man who has led America for nearly four years – and who could lead the nation for the next four.
And who wouldn’t want to know more? While some reviews are dubiously dismissive of D’Souza’s perspective, others offer more praise for the film and chide the media and commentators for missing a golden opportunity to more fully scrutinize Obama during the 2008 election cycle. And while another review criticizes D’Souza for following theoutline of his book, what’s undeniable is that this low-budget documentary is leading at the box office.
Given the high stakes in the 2012 election, as a matter of stewardship, Faith Driven Consumers have an obligation to investigate more fully the worldview of the man who would be President – whether that isBarack Obama or Mitt Romney. It’s a matter of stewarding the vote we’ve been given by God to most wisely choose our next government.
For a relatively small expenditure of time and treasure, Faith Driven Consumers can consider for themselves D’Souza’s thoughtful, reasonable and plausible perspective of Obama’s worldview that contributes to the understanding of the man and his actions as leader of the United States – and presently the world’s lone superpower.
Every four years Americans gather around their televisions to watch the results unfold from exciting head-to-head battle between the top competitors in their fields. And no, we’re not talking about the November elections.
We are, of course, referring to the 2012 Olympic Games currently underway in London. Unlike any other event on the national or international stage, the Olympics unify us behind the sports stars who rise to the challenge and inspire us with their captivating stories of dedication, struggle, perseverance and accomplishment. As Americans, our patriotism is renewed as we focus on the Olympic motto “Citius, Altius, Fortius” – Faster, Higher, Stronger.
For Faith Driven Consumers, perhaps one of the most gratifying aspects of the Olympics is seeing committed Christian athletes use the platform they’ve been given to share their faith. They remind us that we all have a sphere of influence in our lives and a platform from which to share our faith and values.
For some athletes, their relationship with Christ gives them a quiet confidence and sense of worth outside their sport. Jacob Wukie, a member of the U.S. archery team spoke before the games about how his worldview helps him compete. In another interview, Wukie explained what it means to use his God-given talents:
“He is in control and has a plan for my life, I am able to give my best and let the rest lie in His hands. He has given me the talents and abilities that I possess; He has taught me to love those around me and what it means to push hard.”
For swimmer Charlie Houchin, a faith-driven life gives him confidence every time he gets into the water.
“…I think understanding your relationship with Christ keeps everything on an even keel and gives perspective about what’s important,” Houchin said.
As part of the 4×200 meter freestyle relay team, Houchin received a gold medal. Wukie helped the United States archery team capture a silver medal, including a semifinal upset over the top-ranked team in the world.
In the Bible, Paul uses the imagery of an athlete running a race in order to win the prize. Like the example many Olympic athletes set with their training and performance, Faith Driven Consumers can diligently choose to steward the resources to which they’ve been entrusted by God honor and glorify Him in all that they say and do – including daily spending decisions. When, where and how we spend our money matters – as does which companies we choose to support with our business.
Every choice matters and every choice has a consequence. Why not proactively support businesses that choose to build the kingdom of God through their actions? God has given great blessings to His people and it’s important to steward them toward those places where His heart is.
Running the good race isn’t just for Olympians. Nor is it limited to the sphere of sports. Let’s allow the joy and inspiration of the 2012 London Olympics to spur us on to better stewardship in the time, talent and treasure to which we’ve been entrusted as Faith Driven Consumers.
Duck Commander bucks the trend
In a family of self-proclaimed “redneck millionaires,” life can be a little wild at times. From hunting ducks to chasing beavers, the Robertsons are not your average family and their family business is anything but normal.
At a young age, Phil Robertson realized his love for hunting ducks. After years of dissatisfaction with duck calls, he began to experiment with making a call that would produce the exact sound of a duck. By 1972, Phil had patented a duck call that would earn his family business, Duck Commander, millions in years to come.
Today, Duck Commander stands as one of the leading producers and distributors of duck calls in the nation and continues to maintain its status as a family business. With Phil’s sons and their wives now in leadership at Duck Commander, the company has only seen growth.
In addition to duck hunting and producing duck calls, the Robertsons are now the stars of a new reality series on the A&E channel, Duck Dynasty. The show focuses primarily on the hilarious day-to-day activities of the Robertson family as they manage their business and run wild in the backwoods of Louisiana. After its season finale on May 23, the show finished as cable television’s number one show for the night with 2.6 million total viewers as well as in key demographic groups.
While Duck Dynasty markets the Duck Commander brand, the Robertsons have also used their stint on reality television as a way to promote their Christian faith and family values. With their motto, “God, family, and ducks…in that order,” the Robertsons are excellent examples of godly men and women living out their faith boldly in a world that increasingly denies God and mocks a Bible-based worldview and values system.
At the end of each episode, the family congregates around the dinner table or in a church to pray and thank God for their many blessings. The content on Duck Dynasty is wholesome and refreshingly entertaining and the stars refrain from using foul language commonly highlighted on other reality shows. And though family members may disagree with and tease each other, they demonstrate love and accept one another’s flaws – knowing that Christ is shaping their hearts daily.
From a business perspective, Duck Commander serves as a good model for how companies can succeed in the marketplace while expressing faith-compatible values that respect a biblically based worldview. Given the popularity of Duck Dynasty, there is clearly a receptive and viable marketplace for retailers that offer wholesome products and services – and operate in ways that reflect faith-based values to consumers who are actively looking for brands that buck the trends and boldly walk the talk.
As Faith Driven Consumers, we can positively and proactively choose entertainment – like Duck Dynasty – that aligns with our values and does not disrespect or ignore the Christian faith held by the vast majority of Americans and upon which this country was founded.
By choosing brands like Duck Commander over competitors hostile or indifferent toward Faith Driven Consumers, we encourage more companies to publicly display their faith in the marketplace and, one by one, help transform American culture into a more family-friendly place for this generation and the next.