Brands Giving to Christian Groups Meet Key Faith Equality Index Criterion
In a great example of how leading companies can partner with Christian humanitarian groups to bring positive change to the world, Subway and Coca-Cola’s Dasani brand are partnering with World Vision in a campaign called #FreshWater4All to bring clean drinking water to everyone in the world by 2030.Read more
The results are in and chicken is king!
According to the 2016 American Customer Satisfaction Index Restaurant Report, faith-driven Chick-fil-A takes top honors in this year’s annual survey—by a wide margin.Read more
New Easter Spending Data Reveal Retail Brands Failing with Christian Consumers while Hollywood Succeeds
With the success of projects like RISEN and MIRACLES FROM HEAVEN, Hollywood is profiting from actively marketing to Faith Driven Consumers—while new National Retail Federation/Faith Equality Index data reveal that major retail brands are far behind, and missing out on $6 billion in seasonal Easter consumer spending
(Raleigh, NC, March 22, 2016)—Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition for its groundbreaking FaithEqualityIndex.com (FEI), which currently scores more than 500 major brands for compatibility with the FDC community and is the nation’s 2nd largest diversity index behind the Human Rights Campaign’s Corporate Equality Index. FDC is also known for its significant influence in Hollywood, where the group serves as a bellwether for the industry in forecasting the success of faith-based entertainment.Read more
Super Bowl 50 is This Sunday—Here’s How You Can Mix Football, Family, Friends and Faith in a Fun, New Interactive Game
With millions of Americans buying food, beverages, decorations, TVs and electronics, and other items for Super Bowl 50 parties this year, we’re encouraging Faith Driven Consumers to actively do business with brands that are more faith compatible.
And to help you do just this, we’ve rated all of this year’s Super Bowl advertisers for faith compatibility—and launched a fun, new interactive game to help you pay for your Super Bowl party.Read more
Americans will spend nearly $15 billion this week, and 41 million consumers now have a fun way to access transparent scores making clear which brands they should choose
(Raleigh, NC, February 3, 2016)—Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition for its groundbreaking FaithEqualityIndex.com (FEI), which scores more than 400 major brands for compatibility with the FDC community. On Monday, the group released data measuring the faith compatibility of Super Bowl advertisers, and today is releasing an interactive #SuperBowl shopping game to steer its community toward the most compatible brands.Read more
Saturday, January 16th, is National Religious Freedom Day. Enacted in 1992, this commemorative day falls on the date 230 years ago that the Virginia General Assembly adopted Thomas Jefferson’s 1786 Statute Establishing Religious Freedom for Virginians. It was this groundbreaking measure that became the basis for the establishment clause of the First Amendment of the U.S. Constitution and created our cherished American freedom of religion.Read more
#AddUsIn Campaign Asks Brands to Welcome Faith Driven Consumers into the Rainbow of Diversity
Did you know that we spend the overwhelming majority of our time engaging with the marketplace in some way? From the meals we eat, the clothes we wear, and the entertainment we consume to the places we work, play and learn, nearly everything we do is driven by a choice made in the marketplace.Read more