Founder Chris Stone discusses recent campaigns in MarketWatch interview
Faith Driven Consumer continues to make a splash in the national news.
In today’s piece, “Where Would God Want You to Shop?”, The Wall Street Journal MarketWatch writer Quentin Fotrell interviews Chris Stone about the economic power of the $1.75 trillion Faith Driven Consumer market with brands across America.
Biblical storyline key to turning out Faith Driven Consumer market
In recent years, Hollywood has increasingly come to understand the importance of the $1.75 trillion Faith Driven Consumer market for achieving success at the box office. Hits like Passion of the Christ, The Blind Side, 42, Duck Dynasty, and The American Bible Challenge point to the power of the 46 million Americans who are Faith Driven Consumers to make or break a project. And the degree to which a story or concept is faithful to a biblically orthodox narrative and worldview is often the key to its acceptance by Faith Driven Consumers.