AUTHOR:Faith Driven Consumer
Apr 21, 2016 2:59 PM
Scores only 39 points on the Faith Equality Index; Is there a more faith-compatible choice for Faith Driven Consumers?
Target has entered the national furor over so-called “bathroom bills” by announcing that men can now use women’s bathrooms. Reports The Christian Post, “the Minnesota-based retail giant Target announced Tuesday that transgender people are free to use the bathrooms and fitting rooms in their stores that match the gender they identify with, not their sex.”
Here is part of their statement:
We believe that everyone—every team member, every guest, and every community—deserves to be protected from discrimination, and treated equally. Consistent with this belief, Target supports the federal Equality Act, which provides protections to LGBT individuals, and opposes action that enables discrimination. In our stores, we demonstrate our commitment to an inclusive experience in many ways. Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity.
Target’s Human Rights Campaign Score (a group representing the LGBT community) is a perfect 100, yet their Faith Equality Index score is a low 39 out of 100. Clearly, while Target openly welcomes the LGBT community, it appears to have little interest in welcoming Christian customers and employees on equal footing with its LGBT customers and employees. We say “on equal footing” because its treatment of different market segments need not be an “either/or” type of policy. We believe that companies like Target can welcome everyone, and let everyone know that they care them as customers and employees.
The problem is, Target appears to be playing the “either/or” game—showing preference to one community while ignoring the values and worldview of Faith Driven Consumers like you and me.
As a Faith Driven Consumers seeking to be welcomed, what can we do about this?
Our answer—shop at Walmart.
Walmart has a 51 out of 100 with the Faith Equality Index. No, it’s not a perfect 100—not even close. But Walmart has clearly shown a greater interest in welcoming Christians along with other communities. By shopping with Walmart, you encourage them to keep going—to improve their score—and to do more to earn your business. And given the $2 trillion dollars our community has to spend, Walmart will benefit from welcoming you, while Target will not.
To learn more, check out all of the Faith Equality Index scores here.