I recently walked into a department store with my twin five-year-old daughters, and quickly guided them in a different direction after seeing the sensual advertisement posters hung in different clothing departments.
The more we walked around the mall, the more I realized how this is the norm in today’s culture. This led me to wonder how my husband and I will raise my two precious daughters in a culture that screams everything BUT Christ.
This instance as well as many others gave birth into a new nonprofit called Faith Driven Consumer, which connects Christian consumers with companies that align with their Biblical worldview.
As Christians, we are called to make choices with a different mindset. We are like all consumers in many ways, but are set apart because of our Biblical worldview. Just as companies cater to consumers with other worldviews, Christians also desire to be understood in the marketplace.
So how do we go about doing this? By making purposeful choice every day, we can support or oppose companies that align with what we believe. We can let our voice be heard in the marketplace. My husband and I, along with many others, are taking steps to support companies that are God honoring.
In Hebrews 12:1, it talks about how we need to “throw off everything that hinders and the sin that so easily entangles, and let us run with perseverance the race marked out for us.”
It is my hope to see Christians join together and run this race with perseverance to Christ in all aspects of our lives. God has given us a gift of free choice, even in our buying habits. So, how will you and I choose to be a good steward of this gift?