Contact: Matthew Faraci
Office: (919) 645-0771
Faith Driven Consumer Founder Chris Stone tells paper, "Like we said with Noah, they’ve got the freedom to do whatever they want with their movie, but a lot of people just said, ‘That’s not my story,’ and they stayed away. We can see the same thing happening with Exodus.”
(Raleigh, NC – October 27, 2014) — Faith Driven Consumer™, the group that first raised concerns over the economic viability of the NOAH movie given its failure to connect with its target audience, continues to serve as an advocate for more than 41 million consumers who spend $2 trillion annually. As 2014’s “Year of the Bible Movie” enters its final phase— and the run up to the December release of Ridley Scott’s highly anticipated film EXODUS: GODS AND KINGS—Faith Driven Consumer continues to measure the success of Hollywood films courting faith-driven audiences.
In early October, Faith Driven Consumer released the first wave of results from an extensive new national survey—conducted by partner research firm American Insights—detailing what EXODUS needs to do to be successful with both its core Faith Driven Consumer (17% of U.S. adult population) and broader Christian (77% of U.S. adult population) audiences. That research can be seen here: http://americaninsights.org/new-aifdc-survey-research-exodus-reveals-film-biblical-blockbusteror-epic-bust/
On Saturday, The Hollywood Reporter ran a story detailing new concerns over EXODUS in the wake of controversial comments by actor Christian Bale — who plays Moses in the film — in which he characterized Moses as both “barbaric” and “schizophrenic.” Here is a brief excerpt, including a link to the entire piece:
Christian Bale Calls Moses "Barbaric," "Schizophrenic" Ahead of 'Exodus’ Release
The remarks from the star of 'Exodus: Gods and Kings' were revealed in a Christian publication
Judging from commentary at Christian websites, the faithful are optimistic that Fox’s Exodus: Gods and Kings will be a bit more reverent than was Paramount’s Noah. Though a quote that began making the rounds this week from Christian Bale, who plays Moses in the film, has thrown some water on that notion.
"I think the man was likely schizophrenic and was one of the most barbaric individuals that I ever read about in my life," Bale said about Moses in front of a group of international reporters last month at the Four Seasons hotel in Los Angeles.
Christianity Today was the first to report on the comments in a story published online Tuesday, and bloggers and others, many of whom had been cautiously enthusiastic about the movie, have been digesting them ever since.
Film critic Peter Chattaway at multi-faith website Patheos.com, for example, seems troubled because Bale “speculates about what was going on inside Moses’ head.” He’s also bothered because director Ridley Scott told Entertainment Weekly that it’s not Moses or God who will part the Red Sea, but that it will be caused by an earthquake.
Faith Driven Consumer, an organization that raised a stink just prior to the opening of Noah, also is disturbed by Bale's remarks, though founder Chris Stone has yet to pass them along to the group's followers, which he says numbers in millions via email lists and social media.
The group is also famous for organizing a campaign to keep Duck Dynasty on the air after star Phil Robertson made disparaging remarks about homosexuality, and now it has conducted a scientific poll about Exodus that the organization shared with Scott Free Prods. The poll indicated that 74 percent of Americans were likely to see the film if it was biblically accurate while 68 percent were unlikely to see it if it was inaccurate.
“It’s our sincerest hope that this movie resonates with our community, so we sent them the results of our poll,” Stone said.
READ THE COMPLETE ARTICLE HERE: http://www.hollywoodreporter.com/news/christian-bale-calls-moses-barbaric-743874
About Faith Driven Consumer
Faith Driven Consumer™ leads a movement of more than 41 million Americans, 17% of the adult population, who spend $2 trillion dollars annually. The group educates, equips and motivates Faith Driven Consumers to action in the marketplace of goods, services and ideas—offering resources for making more faith-conscious decisions, including reviews of companies and entertainment products. Recognized for its #IStandWithPhil, #OpenZilla, #FlipThisDecision, #IStandwithHobbyLobby and #NoahMovie campaigns, the organization continues to serve as an advocate for people whose faith informs their daily decisions in the marketplace. For more information go to: www.faithdrivenconsumer.com.