New Faith Equality Index helps you shop your faith-driven values
You asked for it, and we listened.
You told us you want to be a good steward of the hard-earned dollars God has entrusted to you. And the #1 thing we hear from Faith Driven Consumers like you is, “Give me company reviews so that I can make informed shopping decisions that line up with my Christian faith and values!”
The good news is that this week—just in time for the busy Christmas shopping season—we launched our ground-breaking new scoring system rating major brands on their relative faith-compatibility. It’s the Faith Equality Index™ (FEI) and it scores companies on a 100-point scale—giving you the information you need to match your wallet to your worldview in the marketplace.
Want to know which brands rise to the top and which ones have the most work to do to earn your business? Check out the Faith Equality Index here and discover which of the brands you shop with value you most—and the least—as a Faith Driven Consumer. And see how each brand stacks up against its competitors in 25 important shopping categories.
More good news: From stories like The 7 Most Christian-Friendly Brands in America to The 10 Worst-Ranked Companies for Christian Consumers Who Are Deeply Motivated by Their Faith, the national media are all over this story.
So, who comes out on top?
- Chick-fil-A – 63
- Hobby Lobby – 62
- Interstate Batteries – 61
- Tyson Foods – 60
- Cracker Barrel – 53
- Walmart – 51
- Thrivent Financial – 50
And who still has a lot of work to do?
- Unilever – 11
- Bank of America – 11
- DirecTV – 14
- Expedia – 15
- Nationwide – 16
- Pfizer – 16
- Microsoft – 17
- AT&T – 17
- Apple – 19
- T-Mobile – 19
While at first glance you may be surprised to see that many of the scores are relatively low, you should know that the FEI establishes a benchmark—a starting point—that brands can improve upon. And in the coming weeks, months and years, we will be asking you to join with tens of thousands of your fellow Faith Driven Consumers to encourage brands to welcome us and raise their FEI scores through our ongoing #AddUsIn campaign. It’s a long-haul effort, but we’re optimistic that companies will respond positively as they increasingly recognize how underserved the Faith Driven Consumer community is compared to other groups they embrace.
One final note for now: Take a moment to check out the criteria we rate companies on for the FEI scorecard. As a community, it’s important for everyone to understand what we are asking Corporate America to do—acknowledge us on equal footing with the other groups they embrace and celebrate.
Every choice matters when it comes to biblical stewardship. Find out here where major brands stand with Faith Driven Consumers. And be sure to share the Faith Equality Index with your family and friends!