UNBROKEN Earns High Faith Driven Consumer Rating


Angelina Jolie's highly anticipated WWII film earns a strong 4 out of 5 stars for faith compatibility; Founder Chris Stone recommends film as a "great choice" for faith audiences

(Raleigh, NC, Dec. 22, 2014) — Faith Driven Consumer™ — the consumer advocacy organization representing 41 million Christian consumers who spend $2 trillion annually, has earned wide recognition for rating the faith compatibility of Hollywood films, measuring how they will resonate with faith-driven audiences, and predicting box office performance. The group's Faith-Friendly Film Review system serves as a key resource for consumers to evaluate entertainment choices. 

Coming to theaters nationwide on Christmas Day, the Universal Pictures release UNBROKEN — an inspiring film based on the true story of World War II hero Louis Zamperini — receives a strong rating of 4 out of 5 stars from Faith Driven Consumer, meaning the film is highly likely to resonate with the Faith Driven Consumer audience. 

Chris Stone, Founder of Faith Driven Consumer and Certified Brand Strategist, has issued the following statement:

"UNBROKEN is an inspiring faith-friendly film that will solidly resonate with Faith Driven Consumer audiences. This movie positively presents core biblical concepts such as hard work, overcoming adversity, forgiveness, love, Christ-like self-sacrifice, and God¹s sovereign hand in our lives. As people of faith evaluate which films to see over Christmas, UNBROKEN is a great choice."

American Insights Poll: Strong Marketplace Demand for Faith and Family Movies

  • 96% of Faith Driven Consumers say that their faith has a major influence on their entertainment choices, and 89% feel that they have different entertainment needs than the market at large. 
  • 87% of Faith Driven Consumers are much more likely—58% very much more likely—to choose entertainment options that promote Christian-compatible values.  
  • 55% of Faith Driven Consumers say there are not enough faith-and family-friendly movie options available, and 62% of Faith Driven Consumers would watch more than 3 hours of additional television or movies in a week if there were more faith-and family-friendly options available.

Read the entire review here:  http://www.faithdrivenconsumer.com/unbroken


About Faith Driven Consumer

Faith Driven Consumer is a movement connecting Christian consumers with companies that are relatively more compatible with a biblical worldview. By educating and engaging Christian consumers, Faith Driven Consumer provides an online community forum offering resources for making more faith-conscious decisions, encourages companies to meet the unique needs of Faith Driven Consumers, and offers a national voice for this rapidly emerging, economically powerful and Christ-centered consumer market segment. Visit http://www.faithdrivenconsumer.com for more information.

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