Upcoming Faith-driven Movie a Social Media Phenomenon
Faith Driven Consumers fuel demand for edifying entertainment
“Blessed are those who hunger and thirst for righteousness, for they will be filled.” – Matthew 5:6 (NIV)
There’s a story unfolding in cyberspace that once again points to the clout of the rapidly emerging $1.75 trillion Faith Driven Consumer movement.
As we pointed out recently, the entertainment industry increasingly understands the importance of Faith Driven Consumers to the success of movies and television shows. Given this, we suspect that Hollywood execs will be taking note of the phenomenal social media interest to the upcoming movie, “God’s Not Dead,” scheduled for release on March 7, 2014.
Here, the Facebook page for the movie, which follows a Christian college student defending his faith in an atheist professor’s class, recently exploded with impressive viral activity following the release of the movie’s trailer on October 22nd.
In the span of less than two weeks, the “God’s Not Dead” Facebook page now has more than 322,500 “likes” on Facebook – and more than 408,000 “shares” – and would rank #19 for Christian-themed Facebook pages.
And in terms of the all-important social media engagement metric, 1.1 million people are “talking” about “God’s Not Dead” – outpacing the 3rd-ranked page for pop culture celebrity Rihanna, who has nearly 80 million “likes” and 850,000 people “talking” about her.
While time will tell if the movie is a good one, one thing’s clear: there’s a hunger and passion among the Faith Driven Consumer audience for entertainment that welcomes and respects a biblical worldview.
Check out the trailer here: