What Is a Faith Driven Consumer?

What Is a Faith Driven Consumer?

What is a Faith Driven Consumer? It’s an important question to ask, especially since we use this term so much around here at Faith Driven Consumer™ (FDC). And, yes, it can be confusing at times, but we love our name because it really is just another way of saying who we represent and the people we serve: Faith Driven Consumers (FDCs).

So, the question still remains as to what exactly we mean by this term, and more importantly, why we think it’s such a valuable community. In short, a Faith Driven Consumer is a devoted follower of Christ who participates in commerce (buying goods) and who desires to make an impact, of any degree, in the workplace, marketplace and culture they inhabit. They are ordinary people, doing normal things like buying food, clothes, hygiene products, entertainment and travel. They also spend money on services. They get haircuts. They buy home, auto and/or life insurance. They go to the doctor, get their nails done and get new tires put on their car. They are consumers like everyone else.

There is one thing that separates a Faith Driven Consumer from an average consumer. They are devoted followers of Christ. This is the faith that drives them to be a different type of consumer than those who don’t believe in Jesus. And, they employ that profound belief in all aspects of their life. They take their faith seriously and allow it to transform and impact everything about their life. Every Choice Matters™.

This applies to all of the usual suspects, like going to church, reading your bible, having an active prayer life and serving humbly in your community. But, we believe that being a devoted follower of Christ extends beyond these areas to every aspect of your life and everything that you do. This means that serving Christ is also about how you spend your money – what kinds of things you buy and from whom you buy them. A Faith Driven Consumer is concerned with these decisions as well, and not just the ones that are more overtly “spiritual.” Our faith should pervade our whole life, right down to how we shop, save and spend; and FDC is here to help you on your daily journey.

While FDCs take their finances seriously and view their spending choices as a way to serve God, Faith Driven Consumer doesn’t bully or condemn brands and businesses that don’t share our values. There are even businesses out there that have made it clear they don’t want business from, and don’t particularly like, those of us driven by our Christian faith. They aren’t afraid to pick sides in the identity group war instead of welcoming everyone. Even still, we at FDC believe that being a Faith Driven Consumer doesn’t mean responding in hate and vindictiveness. It also doesn’t mean boycotting or speaking against these businesses. A Faith Driven Consumer is grace-filled and never condemns.

A Faith Driven Consumer responds with grace when we are marginalized, and instead of lashing out, we respond by leveraging the influence of our vast community to make an impact in the marketplace. Through these kinds of actions, we are able to encourage the marketplace, workplace and culture to welcome Christians and treat us fairly. These actions also preserve the testimony and witness of the Christian community and demonstrate the power of faith-driven people to the world. A Faith Driven Consumer is on this mission whenever they walk out the door. And FDC is on a mission to help you with your mission every step of the way.

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