AUTHOR:
Aug 18, 2015 10:35 AM
TOTAL SCORE
33/100 points
Public Commitment to Faith Driven Consumers
2/30 points
Actions that demonstrate a public commitment to the Faith Driven Consumer community, including:
- Demonstrate a proactive welcoming message communicating respect for and celebration of Faith Driven Consumers and employees – 0/5 points
- A specific message of welcome to FDCs, placement of FDC’s welcoming logo, etc.
- A mission/core values statement demonstrating a company’s biblical foundation
- Ongoing engagement of and outreach to the Faith Driven Consumer market segment – 2/10 points
- Targeted marketing and advertising campaigns at parity with any other communities you specifically segment and engage, faith-driven content, faith-driven media or event sponsorship, completion of FEI survey, etc.
- Company culture/messaging demonstrating a biblical foundation
- Use of the word “Christmas” in seasonal advertising – 0/5 points
- Philanthropic support of biblically orthodox faith-driven organization(s) or event(s) (e.g. financial, in-kind or pro bono support) – 0/5 points
- Public support for legislative, regulatory, and/or judicial protections for religious liberty including freedom of speech, association and expression, or remain silent and neutral on these issues – 0/5 points
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Faith-Compatible Corporate Actions
18/30 points
Actions that demonstrate respect for biblically orthodox teachings on core issues of importance to Faith Driven Consumers, including:
- Respect for or compatibility with a comprehensive pro-life view on abortion, embryonic stem cell research and euthanasia–either by supporting these positions publicly, financially or with in-kind resources equal, at minimum, to support given to alternative positions, or remaining silent and neutral on these issues – 8/10 points
- Respect for or compatibility with biblical teaching on sexuality, gender, marriage and family–either by supporting these positions publicly, financially or with in-kind resources equal, at minimum, to support given alternative positions, or remaining silent and neutral on these issues – 0/10 points
- Promote or support wholesome images in marketing and culture while refraining from the promotion or support of pornography, sexual immorality or the sexual exploitation of individuals, as viewed through a biblical lens – 10/10 points
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Equal Application of Equal Protections
6/20 points
Actions that create a safe harbor for religious freedom and practice in the marketplace and workplace, including:
- A Non-Discrimination Policy or Equal Employment Opportunity statement that clearly enumerates religion as a protected category – 5/5 points
- Offer an employer-sponsored Employee Resource Group for faith-driven employees, or a company culture demonstrating a biblical foundation – 0/10 points
- An Equal Application of Equal Protection statement specifying that all enumerated groups are protected equally in practice with every other enumerated group – 1/5 points
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Corporate Competency in the Faith Driven Consumer Market Segment
7/20 points
Actions that demonstrate respect for, genuine welcome and celebration of Faith Driven Consumers as well as their biblically orthodox values and worldview, including:
- Faith/religious identity and expression included in the corporate diversity position and practice – 5/5 points
- Targeted recruiting efforts for faith-driven employees/suppliers – 0/5 points
- Faith-inclusive employee training, resources and accountability measures that include (10 points total):
- Training for new hires that clearly articulates a Non-Discrimination Policy or Equal Employment Opportunity statement including religion/faith/religious expression and provides definitions or scenarios illustrating the policy – 1/2 points
- Training for supervisors that includes religion/faith/religious expression and provides definitions or scenarios illustrating the policy – 1/2 points
- Professional development covering topics of diversity that includes religion/faith/religious expression (e.g. skills-based or other leadership training including elements of faith-based diversity and/or cultural competency) – 0/2 points
- Senior management/executive performance measures of their respective diversity and inclusion efforts that also include religion – 0/2 points
- Religious self-identity included as an optional question on employee data or survey forms that include other demographic questions such as race, gender or sexual orientation – 0/2 points
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