Vitamin Water FEI Review

I. COMPANY


Coca-Cola Diversity Statement
"The Coca-Cola Company's global diversity mission is to mirror the rich diversity of the marketplace we serve and be recognized for our leadership in Diversity, Inclusion and Fairness in all aspects of our business, including Workplace, Marketplace, Supplier and Community, enhancing the Company’s social license to operate. Diversity is at the heart of our business. We strive to create a work environment that provides all our associates equal access to information, development and opportunity. By building an inclusive workplace environment, we seek to leverage our global team of associates, which is rich in diverse people, talent and ideas. We see diversity as more than just policies and practices. It is an integral part of who we are as a company, how we operate and how we see our future." Read More...

Other Groups' Ratings

100
90
Top 40
NA

II. FEI SCORECARD

TOTAL SCORE

28/100 points

Public Commitment to Faith Driven Consumers

10/30 points

Actions that demonstrate a company-wide public commitment to the Faith Driven Consumer community, including:
  • Initiate and maintain a specific welcoming campaign communicating respect for, genuine welcome and celebration of Faith Driven Consumers and employees – 0/5 points
  • Ongoing engagement of and outreach to the Faith Driven Consumer market segment including faith-compatible, wholesome advertising and marketing campaigns (e.g. faith-driven content, faith-driven media or sponsorship of faith-driven events) – 0/10 points
  • Use of the word “Christmas” in seasonal advertising – 5/5 points 
  • Philanthropic support of biblically orthodox faith-driven organization(s) or event(s) (e.g. financial, in-kind or pro bono support) – 5/5 points
  • Proactive public support for legislative, regulatory, and/or judicial protections for religious liberty including freedom of speech, association and expression – 0/5 points

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Faith-Compatible Corporate Actions

11/30 points

Actions that demonstrate an acknowledgement of, respect for and compatibility with biblically orthodox teachings on core issues of importance to Faith Driven Consumers, including:
  • Respect for, acknowledgment of, and compatibility with a comprehensive pro-life view on abortion, embryonic stem cell research and euthanasia – either by supporting these positions publicly, financially or with in-kind resources equal, at minimum, to support given alternative positions, or remaining silent and neutral on these issues – 5/10 points
  • Respect for, acknowledgement of, and compatibility with biblical teaching on sexuality, gender, marriage and family – either by supporting these positions publicly, financially or with in-kind resources equal, at minimum, to support given alternative positions, or remaining silent and neutral on these issues – 0/10 points
  • Promote or support wholesome images in marketing and culture while refraining from the promotion or support of pornography, sexual immorality or the sexual exploitation of individuals, as viewed through a biblical lens – 6/10 points

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Equal Application of Equal Protections

5/20 points

Actions that create a safe harbor inclusive of religious freedom and practice in the marketplace and workplace, including:
  • NDP – A workplace Non-Discrimination Policy that includes explicit, enumerated protections for Faith Driven Consumers/employees – 5/5 points
  • ERG – Offers an employer-sponsored Employee Resource Group for faith-driven employees – 0/10 points
  • EAEP – An Equal Application of Equal Protection statement specifying that all enumerated groups are protected equally in practice with every other enumerated group – 0/5 points

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Corporate Competency in the Faith Driven Consumer Market Segment

2/20 points

Actions that demonstrate respect for, genuine welcome and celebration of Faith Driven Consumers as well as their biblically orthodox values and worldview, including:
  • Faith/religious identity and expression as a recognized category in the corporate diversity position—stating that Faith Driven Consumers as well as faith-driven employees, suppliers and partners are welcomed and celebrated as a respected community into the company’s rainbow of diversity – 0/5 points 
  • Targeted recruiting efforts for both faith-driven employees and suppliers – 0/5 points
  • Faith-inclusive employee training, resources and accountability measures that include (10 points total):
    • New hire training that clearly articulates a nondiscrimination policy including faith/religious identity and expression, and provides definitions or scenarios illustrating the policy foreach – 1/2 points
    • Training for supervisors that includes faith/religious identity and expression, and provides definitions or scenarios illustrating the policy for each – 1/2 points
    • Professional development covering topics of diversity includes faith/religious identity and expression (e.g. skills-based or other leadership training including elements of faith-based diversity and/or cultural competency) – 0/2 points
    • Senior management/executive performance measures of their respective diversity and inclusion efforts also include faith/religious identity and expression – 0/2 points
    • Optional questions on faith/religious identity on employee data or survey forms that include other demographic questions such as race, gender or sexual orientation – 0/2 points

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