FDC and #IStandWithPhil
In 2013, FDC launched #IStandWithPhil, a petition and social media campaign that showed support for Phil Robertson, star of Duck Dynasty, after he was removed from his family’s A&E show following remarks Robertson made in a GQ profile.
FDC organized a petition that garnered over 250,000 signatures, threatening a boycott of the network if they did not allow Robertson back on the show. The petition argued that while anyone had the right to disagree with his comments, Robertson had a right to express his views in a public forum, which “effectively censors a legitimate viewpoint held by the majority of Americans.”
Following the campaign, A&E allowed Robertson back on the show.
Since then, FDC has run multiple social media campaigns in support of various Christian conservative causes, including the rehiring of Atlanta fire chief Kelvin Cochran following his distribution of his self-penned religious book to his employees, and the support for craft retail seller Hobby Lobby in its Supreme Court case. These instances, and others, are all meant to remind companies of the power of the conservative Christian dollar and impact change in the marketplace.
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